Sales skyrocketed thanks to the Byun Woo-seok effect! That's amazing haha

Sales of SK Magic ice water purifiers (as of June) increased by more than 50% compared to the same period last year.
Aggressive marketing featuring Byun Woo-suk also contributed to the increase in sales. The advertising campaign video for SK Magic's new water purifier, starring Byun Woo-suk, is receiving a great response, recording a combined 12.8 million views on YouTube and Instagram within just one month of its release. That's amazing!