“Seonjae Byun Woo-seok effect increased by more than 10 times↑”...Outdoor hit the jackpot with ‘True Curtain’

Actor Byun Woo-seok, who brought about the 'Seonjae fever' and 'Ryu Seon-jae syndrome', has risen to stardom as a hot star in the advertising industry, and the outdoor brand that cast him early on is laughing out loud.

According to the fashion industry on the 5th, F&F's outdoor brand 'Discovery Expedition' is seeing the effects of its advertising marketing thanks to its brand ambassador, popular actor Byun Woo-seok.

Discovery Expedition released the pictorial for the '24 Summer Fresh Event Collection', a cool clothing line in collaboration with Byun Woo-seok, online, and the number of likes for the pictorial content has continuously exceeded 10,000. According to the company, this is more than 10 times the average number of likes for pictorial content in collaboration with regular fashion models from the same brand.

A Discovery Expedition official said, “We are delighted with the enthusiastic response from consumers to actor Byun Woo-seok, who was newly selected as our brand ambassador this year,” and added, “We will continue to deliver a stylish and healthy outdoor lifestyle to consumers through various collaborative activities with Byun Woo-seok.”

The advertising world is busy trying to capture the hot star Byun Woo-seok. Byun Woo-seok, who started out as a model and rose to stardom after 9 years of acting by leaving behind his life character as Ryu Seon-jae, will soon be meeting his fans through various advertisements.

https://v.daum.net/v/20240605110600161

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I heard that they selected her as a model before the drama aired, so it seems like a big hit