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Day6 Young K selected as Shinsegae Inter Roybee brand model
2024.10.07 18:47
Day6 member Young K has been selected as the model for Shinsegae International's beauty brand.
On the 2nd, Shinsegae International's beauty brand Roybee announced that it had selected Young K, a member of the representative K-pop band Day6, as its model.
Roybee is a private cosmetics brand launched by Shinsegae International in 2020 to target the MZ generation (born in the early 1980s to early 2000s).
Roybee plans to select Young K as its model and launch an aggressive marketing campaign to fully establish brand awareness and market share.
I think Young-K and his image fit together really well
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