IU was selected as the advertising model for the First Brand Awards.

This morning, I was reading an article and came across the news that IU was selected in the "Female Advertising Model" category at the 2026 Korea First Brand Awards. I heard this was chosen through a large-scale consumer survey. This shows just how much love and trust she has from the public. I've always admired her for her excellent music and acting, and now that her brand value has been recognized, I'm so proud and happy. I'm really looking forward to seeing more of IU's charm in various fields in the future. Thank you for always showing us your best.