[All] IU is the most beloved advertising model among Korean consumers.

IU was selected as the most preferred advertising model by domestic consumers with a preference rating of 9.1% in a survey conducted by KOBACO.
After that, Kim Yuna, Yoo Jae-suk, Park Bo-gum, and Son Heung-min took the top spots.
According to the survey, consumers chose the harmony between the model and the brand/product as the most important factor, and the fact that IU's image and message fit well was effective.