They're even selling out the ads. As expected.

'The Grand Prince's Wife' not only set a record for selling out advertising slots but was also selected by Time magazine as one of the 'Most Anticipated Korean Dramas of 2026.' Furthermore, IU (playing Sung Hee-joo) and Byun Woo-suk (playing Grand Prince Yi An) ranked 1st and 2nd respectively in the cast buzz rankings. As expected, that's amazing! Haha.