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Jinro Soju and IU Renew Contract… Together for 10 Years
2025.01.25 18:55
Hite Jinro announced that it will renew its contract with IU, the 10-year model for its soju 'Chamiseul'.
Singer IU was first selected as the advertising model for Chamisul in 2014. After that, Red Velvet member Irene worked for a year in 2019, but HiteJinro re-selected IU as the successor model.
IU has once again broken her own record as the longest-serving model in the liquor industry. She is setting a new record as the longest-serving soju model, surpassing the records of Lee Hyori, who worked as a model for nearly five years, and Suzy, who worked for four years.
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