IU model's first TV commercial has been released! I have to order some Puradak

Oven-fried chicken brand 'Puradak Chicken' announced on the 7th that in celebration of its 10th anniversary, it has selected singer IU as its promotional model and will be releasing its first TV commercial teaser video.

The released video starts with a cinematic production composed of monotones. IU, who received an invitation to Puradak Chicken's 10th anniversary, appears wearing sunglasses and is spotlighted by photographers. IU gets out of the car and says, "Shh, the more surprising part is from now on." This is a phrase borrowed from IU's song "This Now." Finally, the video ends with an elegant entrance into a space covered in yellow carpet.


This video is IU's first promotional activity for Puradak Chicken. The video can be viewed on TV channels, Puradak Chicken's homepage, and SNS channels. The company also plans to release a full-length advertisement video in the future.

Puradak Chicken celebrated its 10th anniversary of brand launching on the 24th of last month by selecting singer and actress IU as its model. The company plans to expand its consumer touchpoints by carrying out various marketing activities with IU.