[All] I like the sound source of Ive X Pepsi's 'SUMMER FESTA'!

I like the sound source of Ive X Pepsi's 'SUMMER FESTA' !

All members of popular idol group IVE, which includes advertising icon Jang Won-young, who is receiving explosive attention for her ' original thinking ' , have been with Pepsi for the summer of 2024 , following 2023 .

The song ' I WANT' released as part of the 2023 Pepsi campaign swept various music charts.

Following the hot interest and love it received, such as recording over 30 million music video views,

In 2024 , we joined hands with Pepsi to carry out the '2024 Pepsi Campaign ' .

The new song ' SUMMER FESTA' by Ive, the 2024 Pepsi campaign partner, was released

It attracted a lot of attention, rising on the rankings of various music sites .

The music video released together shows the refreshing appearance of the members of Ive.

The new Pepsi logo, which has changed for the first time in 13 years,

Continuing the unusual popularity of ' Pepsi Zero Sugar Lime ' !

Here, the members' fresh and lively charms in vivid lime-colored outfits make the product stand out even more . Ive and Pepsi also presented the ' Summer Festa ' challenge along with the music video .

It was a huge hit, attracting great attention from the MZ generation by utilizing fun and easy-to-follow finger point choreography .

We will also release a song featuring our collaboration between Ive and Pepsi in the summer of 2025 !