[All] Jang Won-young's Highball Jim Beam commercial has a really unique style.

This campaign is a plan that expands Jim Beam's global slogan, "Best Enjoyed Together," beyond human relationships to "brand bonds."

The Destruction Lab has built a 'brand universe' where Jim Beam is integrated into the overall lifestyle of consumers by bringing together nine brands (Dyson, Woori Bank, Eider, Tommy Jeans, Amuse, Dessing Diva, Kerastase, and Medicube AGER) where model Jang Won-young is active, centered around Jim Beam.

This is a collaborative advertisement, it's really unique.

It seems like it's the same every time, but of course it's different

So it catches more attention

This is a truly unique plan.