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[talk] Kérastase unveils 'Genesis' campaign with Jang Won-young
2026.07.01 11:59
Global hair and scalp care brand Kérastase unveils 'Genesis' campaign featuring IVE's Jang Won-young
The product line consists of a shampoo and a scalp serum. 'Bain Genesis Shampoo' is designed to cleanse sebum and impurities from the scalp using a silicone-free formula, while 'Genesis Serum' is a watery serum for the scalp that focuses on caring for hair and scalp weakened by external stimuli.
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