[All] Papa John's renews contract with girl group 'Ive' as advertising model for 3rd consecutive year!

Positive effect on brand intimacy and customer base expansion

(Courtesy of Papa John's).

(Seoul = News 1) Reporter Bae Ji-yoon = Papa John's Korea announced on the 24th that it has signed an exclusive model contract with the popular girl group IVE for the third year .

Papa John's chose Ive as its exclusive model to make a new leap forward in celebration of its 20th anniversary in Korea in 2023 , and achieved positive results such as enhancing its brand image and expanding its customer base through Ive's bright and trendy image. Based on these achievements , it explained that it will continue its collaboration with Ive in 2025 .

Papa John's Pizza is a lively and unique TV show with Ive, such as 'Ive, who knows a lot about pizza, chooses Papa John', and 'Ive's MBTI is APPP' .   They showcased CFs and continuously ran promotions that gave away photo cards, key rings, posters, etc. that contained different looks of the Ive members each season.

Also, since last year, the 'Ive Pick ! Give Together Set' , which donates 1,000 won for every pizza set purchased by customers to support abused children and children from crisis families , has been consistently sold and has received great attention from MZ generation consumers who practice value consumption.

A representative of Papa John's Korea said, "We have had a positive effect in increasing brand intimacy with various consumer groups through Ive, who is greatly loved for his lively and healthy charm," and " We will continue to actively collaborate with Ive in 2025 to communicate with more consumers and strengthen connections."

Papa John's and Ives have renewed their contract for 3 years! I'll have to buy a lot of Papa John's pizza in the future!