The K-League x Sanrio character collaboration is back in 2025! We've compiled everything from character matching for each team in Division 1 and Division 2 to the pop-up store schedule and location, and information on this year's goods at a glance.

The K-League x Sanrio collaboration continues this year!
All 26 clubs in the K League 1st and 2nd divisions have been matched with characters, and the pop-up store schedule has also been released, so I quickly organized it.

1. What’s different this year?

- Last year, only the 1st division teams participated + some 2nd division teams participated.
- By 2025, all K League 1 and K League 2 teams will have their characters assigned!
- The rumors floating around among fans are almost 100% accurate.
- I heard that some first division teams will also be wearing Sanrio collaboration uniforms.

2. View character matching for each team at a glance

K League 1

K League 2

3. Pop-up store schedule & location

- Schedule: Scheduled for April 24, 2025
- Location: Seongsu-dong, Seoul (based on rumors)
- Operating method: Expected to operate in a similar waiting line as last year

4. What kind of goods are available?

- Plush doll key ring
- Muffler
- Random photocard
- DIY embroidery patches
- Eco bag / mat / beach towel / gym bag, etc.
- My Melody 50th Anniversary Limited Edition Goods Also Planned

5. Summary of tips

- Character-specific goods are likely to sell out early.
- Pop-up store opening day requires setting an alarm + early bird strategy
- The actual goods will be sequentially released on the K League official SNS.
- It's wise to decide in advance which character you want to buy.

Isn't it exciting to see cute Sanrio characters and your favorite team meet?
If you're going, go to the pop-up with a friend, take pictures, and get some goods.
Let's not miss this year and make sure to succeed!

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