Who is the original Shubli Mom? Lee Soo-ji's sub-character motif, behind-the-scenes story of her birth, and the real person

'Who is the original Shubli Mom?' The hotly talked about character Shubli Mom created by Lee Su-ji! We'll cover everything from the actual model and motif, the behind-the-scenes story of the character's creation, to the influencer satire culture.

The hot topic of the entertainment industry in 2025, 'Shubly Mom'
Lee Soo-ji's outstanding sub-character, Shubli Mom, which satirizes the Pal-ee-people (=tool influencers), is sharply describing the words and actions, tone and manner, and emotional tone of real-life influencers, and is creating a huge response, especially on YouTube.

So who is the real model for Shubli Mom?
In this article, we will summarize the background and motive behind the creation of the Shubli Mom sub-character, as well as the influence it has on the actual influencer culture.

1. Who is Shubli Mom?

The character 'Shubly Mom', played by comedian Lee Su-ji as a side character, is a character that satirizes influencers who run tool live broadcasts .

Exaggerated comments like “Exquisitely squeezed apple cider vinegar!” and typical speech patterns like “I begged the boss and got the quantity” humorously reflect the real-life live-streaming sellers.

2. How was Lee Su-ji's side character, Shubli Mom, born?

Shubli Mom is not just a simple humor character.

Lee Soo-ji has showcased several sub-characters through her YouTube channel **'Hot Issue Ji'**, and among them, 'Shubly Mom' is her representative work that was created through thorough analysis of the speech, expressions, and situations of SNS market influencers.

It appeared in late 2024 with the catchphrase "Ssuk-tteok-ee-deul~" and became a word-of-mouth hit, with each parody video garnering hundreds of thousands to millions of views.

3. Who is the original real model for Shubli Mom?

Rather than referring to a specific person, Shubli Mom is a collective character that gathers together typical images of the 'Pali People' culture, such as the following.

“It was really hard to get the quantity from the boss.”

“Sold out on the same day, no restocking”

“I’ll send you the information via DM.”

These sentences are phrases that actual influencers frequently use in tool live broadcasts, and can be said to be a combination of home shopping show host + Instagram market influencer + community mommy culture.

4. Netizen Reactions and Cultural Influence

In the actual community, there were reactions such as “She’s like a real-life Pal-ee-people”, “She’s like a mix of Imvely, Do-yoon’s mom, and Mom’s Cafe tool team”, and comments such as “Lee Soo-ji’s Academy-level observation skills”, and “I can’t even laugh because I’m so hurt.”

Also, similar parody content of 'Pretty People' such as 'Pretty People' is gaining popularity, and the trend of satirizing the excesses of influencer marketing has emerged as a trend.

5. Shubli Mom's recent apology broadcast issue

In May 2025, Lee Soo-ji disguised herself as 'Shubli Mom' and released a video parodying the 'self-reflection apology broadcast', once again making people laugh with the comment, "I will track your IP and sue you."

It has solidified its position as content that contains both entertainment and social messages, even satirizing the way actual influencers respond to controversies.

6. Possibility of expanding the worldview of Lee Su-ji's sub-character

In addition to Shubly Mom, Lee Soo Ji also runs other sub-characters such as yoga YouTuber 'Jacqueline', shaman 'Baekdu Janggun', Daechi mom 'Jamie Mom', and Korean-American mom 'Jenny'.

The character series, which satirizes the excesses of influencer culture and mass consumer culture, is likely to expand further in the future.

'Shubly Mom' is a symbolic character that goes beyond simple laughter and most elaborately parodies the fatigue and resentment felt by consumers in this day and age.

Rather than determining who the original creator is, we can think more about it by focusing on its role as a mirror reflecting consumer society.

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