Controversy over Coupang Play Sports Pass pricing has erupted! Fans are reacting differently to the sports paid service starting at 10,000 won per month. Here’s a quick look at the sports leagues provided and the start date of HBO content.

 

1. Coupang Play Sports Pass, is it really 10,000 won per month?

Newly introduced on Coupang Play from June 15, 2025 'Sports Pass'.

The official price is 12,000 won, but it was first revealed that the launch discount price would start at 10,000 won per month. If combined with Coupang Wow (7,890 won per month), it would be around 17,890 won per month.

There is a lot of talk going around that the price could be close to 20,000 won per month when the discount ends.

2. What is the content lineup that can be viewed through Sports Pass?

So what sports can you watch for this price?



It's quite diverse, more so than you might think.

▶ Soccer
- FIFA competitions (FIFA Club World Cup, etc.)
- European Leagues: Premier League (25-26 season), La Liga, Bundesliga, Ligue 1, EFL, etc.
- Cup competitions: FA Cup, Carabao Cup, Copa del Rey, DFB Pokal, etc.
- Asian Football: AFC Asian Cup, Champions League Elite/2
- National team competitions: World Cup South American qualifiers, club/country friendly matches

▶ Sports other than soccer
- Racing: F1, F1 Academy, NASCAR
- Golf: LIV Golf
- Basketball: Asia Cup (Men's/Women's)
- American Football: NFL
- NBA: Exclusive broadcast starting this fall

However, it is said that existing WoW members can watch the South Korean national team matches, K-League, and Coupang Play series matches without any additional payment.

3. When will HBO and HBO Max content be available?

In fact, Coupang Play is making a strong entry not only into sports but also into premium dramas.

HBO & HBO Max content will be available exclusively in Korea starting March 21, 2025!

▶ Representative HBO content
- Game of Thrones
- Sex and the City
- Chernobyl
- The Last of Us
- White Lotus (a hot topic due to Blackpink Lisa's appearance)
- Euphoria
- Succession

Since existing WoW members can view this content without any additional payment, it is a very advantageous condition for those who like dramas.

4. What is the community response?

Since the price announcement, the community reaction has been decidedly mixed.

- "I only watch soccer, but racing and golf are included, so it's too expensive."
- "If you're going to pay 20,000 won a month, at least increase the picture quality to 4K."
- "I want to watch the NBA, but I'm not interested in anything else."

On the other hand, some say that it is an advantage to be able to watch various overseas sports on one platform.

Q&A

Q. Is Sports Pass only available to WoW members?
A. There is no official announcement yet, but it appears to have been introduced first as an additional service for WoW members.

Q. When can I watch NBA?
A. It is scheduled to be broadcast exclusively on Coupang Play starting in the fall of 2025.

Q. Do existing WoW members also need to pay for an additional Sports Pass?
A. Yes, you will need to pay extra to watch overseas sports leagues, NFL, NBA, etc. However, you can watch Korean national soccer team games and K-League games as before.

Q. What are the conditions for watching HBO series?
A. Anyone who is a WoW member can watch HBO content without a separate payment.

 

 

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