The adorable Pochamu pop-up store has finally landed in Korea! We'll give you all the information you need, from the schedule to the location, goods, and even the Twitter and YouTube links of the creator of Panty Rabbit.

If you like cute characters these days, you've probably heard of 'Eompochamu' at least once, right?
This is another popular character from Kawaiisoni, the famous author of Panty Rabbit.

The news that that Eumpochamu is opening a pop-up store in Korea is something you will really regret if you miss it.
Today, I'll be summarizing the schedule, location, and goods information of the Eompochamu pop-up store all in one place!

1. Who is Umpochamu?

'Umpochamu' is an original character by Japanese illustrator Kawaiisoni.
This is a YouTube animation with the concept of a yogurt spirit, and the main characters are the quirky and cute troublemaker Umpochamu and his friend Kimimaro.

- The drawing itself is cute
- Personality: Quirky + Cowardly
- Also has Korean translation subtitles

If you like Chiikawa and Cinnamoroll, this will definitely hit the spot.

2. What is the pop-up store schedule & location?

location
Zero percent seoul
29 World Cup Buk-ro 2-gil, Mapo-gu, Seoul
About 10 minutes walk from Hongik University Station Exit 3

period
From Friday, July 4, 2025 to Sunday, August 17, 2025

It is a distance that is not too far to stop by after work on a weekday, so office workers can also visit without any burden.

3. What kind of goods will come out?

The official goods list has not been released yet, but based on previous Japanese pop-ups, the following items are expected:

- Umpochamu & Kimimaro dolls
- Pouch, key ring, sticker pack
- Daily necessities such as mini trays and jelly cases
- Limited edition rice cake shop concept goods

In particular, there are many goods with the author's unique hand-drawn sensibility, so I have an explosive desire to collect them.

4. Check out the author’s Twitter and YouTube too!

If you would like more information, please see the links below.

tweezer 

Kawaiisoni YouTube Channel

There are a lot of cute and short animated videos, so they're perfect for killing time.

This pop-up is being held under the concept of ‘Eumpochamu Rice Cake Shop’.
I watched the video and it was so cute because it was about a girl entering the country dressed up as a sirutteok.
In particular, there is a rabbit that makes a surprise appearance on the third floor, so expectations are high.

Q&A

Q. What are the pop-up operating hours?
Although the official opening hours have not been released yet, Zero Percent is usually open from 11AM to 8PM. The official account will be updated later.

Q. Do I need to make a pop-up reservation?
As of now, it is expected that admission will be free without a separate reservation, but please note that there may be a waiting line when it first opens.

Q. Is payment only possible with card? Can I also pay with cash?
Zero Percent generally prefers card payments, but sometimes cash is also accepted, so we recommend preparing both.

If you love Umpochamu, you definitely don't want to miss this opportunity!
Come see the cute rice cake shop, Eompochamu, on July 4th in Hongdae

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