We've compiled the overall flow of events, focusing on the embezzlement controversy surrounding W Korea Editor-in-Chief Lee Hye-joo, including the details of the donation, the decision to make her Instagram account private, and the response to her apology.

 

1. Celebrity spending over charity? The event itself was the problem.

This 'Love Your W 2025' campaign was a large-scale event with the participation of many celebrities and sponsor brands.
Actually It was difficult to find content focused on breast cancer awareness or support for patients. .

 

A super luxurious lineup including BTS RM, Jang Won-young, Seolhyun, and Karina attended.
W Korea's Instagram was filled with photos of wine glasses, lights, and dresses, rather than pink ribbons. .

 

 

 

2. W Korea's donation of 1.1 billion won? It's actually 300 million won.

 

W Korea has been promoting that it has donated 1.1 billion won over 20 years through the 'Love Your W' campaign.

However, according to the data submitted by the Ministry of Health and Welfare to Rep. Lee Su-jin of the National Assembly Health and Welfare Committee,
In the name of W Korea The actual cumulative donations delivered to the Korea Breast Cancer Foundation amounted to approximately 310 million won. It was just that.

 

Moreover, there was no donation record from 2008 to 2009 and from 2017 to 2023.

The remaining amount was revealed to be a total including the amount donated by brands and sponsors who participated in the campaign.

in other words, Even though W Korea directly donated only a small portion of the money, it was promoted as if it were the entire donation. That's it.

 

 

 

3. Why did the embezzlement controversy surrounding Editor-in-Chief Lee Hye-ju ignite?

 

The person at the center of the controversy is W Korea editor-in-chief Lee Hye-joo.
Editor-in-Chief Lee Hye-ju, the planner and manager of this campaign,
Concurrently serving as a director of the Korea Breast Cancer Foundation, which receives donations As this came to light, the problem grew.

 

In other words, the structure is such that the organizer who collects donations and the director of the foundation who receives the money are the same person.
This is a clear conflict of interest, and could easily escalate into a controversy over embezzlement or breach of trust. no see.

 

Accordingly, did Editor Lee Hye-ju obtain personal gain under the guise of running an event?
Some also say that we need to thoroughly investigate whether there were any transparency issues in the planning of the event and the distribution of donations.

 

 

 

4. Late apology and Instagram account made private

→ Originally uploaded post

 

Editor Lee Hye-ju immediately after the controversy Delete all your Instagram posts and make your account private. I did it.
However, this response has sparked a backlash in the community, with some saying, “They are avoiding responsibility and only making celebrities the target of criticism.”

 

 

 

W Korea posted an apology four days after the controversy arose. But,
The issue of donations or concurrent director positions was not even mentioned, and the only comment was that “the organization and execution of the event were inappropriate.”

 

In the community, “the most important part of the apology is missing”,

He expressed his distrust, saying, “I feel like he’s starting to run away when the topic of money comes up.”
There has been no official explanation yet regarding the transparency of the actual execution of donations and the role of the editor-in-chief.

 

 

 

<Summary of main text> W Korea's annual breast cancer awareness campaign 'Love Your W' celebrates its 20th anniversary this year. It was held at the Four Seasons Hotel in Seoul, but after that Controversy over exaggerated donation amounts, suspicions of embezzlement, and undermining the purpose of the event etc. complex Problems are coming to light, especially Editor-in-Chief Lee Hye-ju concurrently serves as a director of the foundation that receives donations. do As the fact of its existence becomes known, there is growing criticism that it is not a simple incident but a structural problem.

 

 

 

< FAQ >

Q. Who is Editor-in-Chief Lee Hye-ju?
→ Editor-in-Chief of W Korea. Previously active in broadcasting, she appeared on shows like "Korea's Next Top Model." She also serves as a director of the Korea Breast Cancer Foundation.

 

Q. How much is W Korea's actual donation?
→ According to official data from the Ministry of Health and Welfare, approximately 310 million won. The 1.1 billion won spent on promotional activities is the total, including brand sponsorships.

 

Q. Was there any mention of embezzlement or donation issues in the apology?
→ None. There was only a formal apology regarding the atmosphere and structure of the event.

 

 

 

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