Min Hee-jin recently founded a new company, "Ooak," and rumors are spreading that construction on the Sinsa-dong office building has been halted. We've compiled the key points, including Min Hee-jin's recent activities and the controversy surrounding Hive and Bang Si-hyuk.

 

11/12 New Jeans Adore Power Return Confirmed! Click here to see related posts! 👉 A complete recap of the New Jeans situation! Timeline for full return, Adore Hive relationships, and Minji's Antarctic situation. 👈

 

1. Min Hee-jin, has construction on the ooak building really been halted?

 

The controversy began when a post titled “Min Hee-jin’s company OK building construction is halted” spread on Twitter (X).
The building in the photo appeared to have stopped work with its exterior obscured, and comments continued to ask, “Why did it stop?”

 

However, there is still no official statement that construction has actually been 'suspended'.

It is difficult to determine from site photos alone whether construction has been temporarily delayed or due to administrative or design issues.

 

In the community Isn't it tied to the outcome of the exclusive contract trial? Isn't it a problem with OK's operating funds?

Wasn't the headquarters originally built with the intention of joining New Jeans, but then changed direction? There are speculations, but no confirmed information.

 

 

2. Min Hee-jin's new company, Ooak, is established. What kind of company is it?

 

October 16th Min Hee-jin has a new entertainment agency called 'Okay (ooak)' The corporate registration has been completed.
The business objectives include management, music production, brand management, distribution, and publishing, all encompassing the entire entertainment business.

 

▪️ Corporate capital: 30 million won

▪️ Location: Near Sinsa-dong, Gangnam-gu, Seoul (currently under construction)

▪️Registration Role: Min Hee-jin is listed as an inside director

▪️ Date of establishment: Just before the first trial verdict in New Jeans vs. Adore (October 30)

 

Min Hee-jin also announced the establishment of the company by posting a drawing related to 'ooak' on social media.
It garnered attention from the industry as it was the first official move made since the breakup with Adore.

 

Some have interpreted this as "Wasn't this a preparation to go straight to the OK if Newzin won in the first trial?"

This became virtually meaningless with the verdict (Adore's victory).

 

 

3. What's Min Hee-jin up to now? Why did she establish a new company while on trial?

 

While the lawsuit between New Jeans and Adore continued, Min Hee-jin's official activities were almost non-existent.
However, the fact that a new agency was established while the lawsuit was in full swing has led to various analyses in the industry.

 

① Were you preparing to recruit him immediately if New Jeans won?

Industry insiders are discussing the timing of OK's establishment.
“It seemed like preparations were being made with the possibility of New Zealand winning in mind,” he said.

 

② The need to establish an 'independent label' separate from the non-compete clause

Min Hee-jin is also engaged in a legal battle with Hive over the 'non-compete clause' issue.
Sejong Law Firm argued, “Former CEO Min legally terminated the contract and is not subject to the non-compete clause.”

 

③ While New Jeans was unable to engage in independent activities,

New Jeans' activities were virtually halted as a court injunction banned all independent activities.
Meanwhile, Min Hee-jin founded OK and began construction of a new building.

 

but With Newzin's recent decision to return to the full-time Adore, the future of OK has become uncertain again. no see.

 

 

4. Summary of the Min Hee-jin vs. Bang Si-hyuk/Hybe conflict

 

The conflict between Min Hee-jin, Hive, and Adore The fight for shareholding, management rights, and IP dominance It was.

If we compress the entire flow as much as possible, it would be as follows:

 

① Conflict that began during the New Jeans planning process

After joining Hive, Min Hee-jin gradually took the lead in planning New Jeans.
During this process, there were several conflicts with Bang Si-hyuk and HYBE headquarters.

 

② Circumstances surrounding Min Hee-jin's 'independence plan'

As mentioned in the verdict,

▪️Preparing for public opinion war

▪️ Investor contact

▪️ Protest emails led by members' parents
The court ruled that there was an intention to take New Jeans and become independent through the back.

 

③ Hive recognizes this as an attempt to usurp management rights.

Hive secured Min Hee-jin's KakaoTalk messages.
It was revealed that there was an “attempt to seize management rights,” and Min Hee-jin was subsequently dismissed.

 

④ This later developed into a dispute over the exclusive contract between New Jeans and Adore.

After Min Hee-jin left, New Jeans notified Adore of the termination of their exclusive contract.
The court completely ruled in favor of Adore in the first trial.
The court ruled that “the exclusive contract is valid.”

 

Analysis suggests that this series of events ultimately led to Min Hee-jin's establishment of OK and the construction of the company building.

 

 

5. The Implications of the OK Building Controversy and Future Prospects

 

The rumor that the Okay building construction will be halted is not simply a construction delay.
It is receiving more attention because it is connected to “what will happen next for Min Hee-jin.”

 

New Jeans returns to full-time Adore → OK's core driving force disappears :

There was a lot of speculation that the building was designed with New Jeans joining in mind.
With his return confirmed, the possibility is virtually gone.

 

The aftermath of the non-compete and equity disputes forced OK to act independently. :

With New Jeans no longer available, OK is forced to recruit entirely new artists,
There is a need to shift direction to the field of brand and visual directing.

 

In fact, the current situation is

▪️ What kind of business model will Min Hee-jin's new company, OK, adopt?
▪️ Will New Jeans take out a new card after returning?
It can be seen as a completely unknown state.

 

 

 

FAQ

Q1. Is the construction of the OK building really halted?
A. There is no official confirmation. It's difficult to determine whether it's been discontinued based solely on community photos.

 

Q2. What kind of company is Min Hee-jin's OK Company?
A. It is a comprehensive entertainment company that includes entertainment management, music production, and branding.

 

Q3. Why did you establish a new company even while in litigation?
A. There are various analyses, such as the theory of preparation for independence and the response to the ban on competition, but there is no official explanation from Min Hee-jin's side.

 

Q4. What is the essence of the conflict between Min Hee-jin and Bang Si-hyuk?
A. It is closer to a structural conflict surrounding New Jeans IP leadership, shares, and management rights.

 

Q5. What will happen to OK after New Jeans returns to Adore?
A. With the loss of a key artist, it seems like we need to re-evaluate our future direction.

 

 

 

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