Lee Jang-woo's wedding 'walnut cookie bouquet' became a hot topic, and interest in Buchang Confectionery skyrocketed.

In the process, the controversy surrounding the "hollow walnut cookies" was brought to light again. We'll summarize the price, reviews, and recent reactions.

 

1. Why is Lee Jang-woo's walnut cookies receiving attention again?

 

In November 2025, the 'walnut cookie bouquet' that appeared at Lee Jang-woo and Jo Hye-won's wedding became a hot topic on social media.
The walnut model used in the bouquet is connected to the concept of Buchang Confectionery run by Lee Jang-woo.

Naturally, interest in the brand itself exploded.

 

After the wedding, online communities responded with comments like, “Even the bouquet was made of walnuts, it’s perfect,” and “The thank-you gift was also made of walnut cookies.”

The number of consumers researching brand stories, menus, and prices has rapidly increased.

In this process, previously posted quality controversy articles are shared again, and the 'Changryeol controversy' resurfaces.

 

 

2. What was the controversy surrounding the creation of the Bucheon Confectionery?

 

There have already been several posts online about “walnut cookies that are too hollow.”

One user posted a cross-section photo with almost no red bean paste.
“They say it’s characterized by the generous amount of walnuts and red bean paste, but in reality, the filling ratio is too small,” he pointed out.

 

Netizens' reactions to this were divided.

“It’s human nature, sometimes it can happen.”

"Less filling than the walnut cookies at rest stops", "Disappointing for the price"

"They said he was Baek Jong-won's disciple, but he's going too far."

 

As these reactions spread again, discussions about post-wedding confectionery have become active again.

 

 

3. What is the price of Buchang Confectionery (as of 2025)?

Buchang Confectionery has rapidly expanded to department stores and shopping malls nationwide, and the prices of its representative menu items are as follows.

 

 

12 walnut cookies (choose 2 types): 8,000 won

Gift set of 18 (3 types): 15,000 won

Flavor types (varies by branch): Red bean paste / Uyuni salt / Pea / Black sesame / Injeolmi / Sweet corn

Per person purchase limit: 3-5 sets per branch

 

The price is higher than that of regular rest stop walnut cookies.
There are constant reviews saying, “The price is disappointing compared to the taste.”

 

 

4. Actual Reviews: Delicious vs. Disappointing

Here's a summary of recent reviews:

 

Positive reviews

▪️ The taste of Uyuni salt is unique and soft like condensed milk, making it popular.

▪️ The dough shape and texture are clean and generally uniform.

▪️ High satisfaction level due to the pretty gift packaging

 

Negative reviews

▪️ “Nothing has the impact of a freshly baked walnut cookie from a rest stop.”

▪️ Point out that there is less redness compared to the model photo

▪️ Many people say the price is expensive

▪️ There are also skeptical reactions such as “Once you experience it, it’s enough”

 

In other words, the taste is okay, but the satisfaction level for the price is somewhat mixed.

 

 

5. Reactions to the wedding 'walnut bouquet'

 

When photos from the wedding scene were released showing Jo Hye-won holding a walnut bouquet,

There were various reactions on social media and communities.

 

"Like a model for a walnut cookie brand."

“The bouquet completes the world view lol”

“It’s funny that even the return gift is a walnut.”

"I was curious about Lee Jang-woo's brand, so I looked it up, and the controversy surrounding Changryeol is worse than I thought."

 

Especially like the last reaction, Bouquet topic → Increased brand interest → Rediscovery of past controversies The flow of

This is the cause of the current controversy.

 

 

 

 

FAQ

Q1. Is the controversy surrounding Lee Jang-woo's walnut cookies a recent occurrence?
A. This is not a new controversy that has arisen recently.

The wedding is bringing old consumer complaints back into the spotlight as they are being recirculated.

 

Q2. Are there actually many products with less red bean paste?
A. There are differences in reviews. Some say it is “normal,”

Some people point out that the “content ratio is too small,” and there are mixed opinions.

 

Q3. Are the prices of Buchang Confectionery's walnut cookies expensive?
A. 12 pieces cost 8,000 won, which is expensive compared to the walnut cookies at rest stops.

Because of this, the response of 'it's disappointing for the price' is often heard.

 

Q4. What does the gift set consist of?
A. The gift set consists of 18 items (3 flavors) and costs 15,000 won. The high-quality packaging makes it a popular gift.

 

Q5. Is the walnut bouquet made from real walnuts?
A. This is a wedding concept item made as a model, not an actual edible product.

 

 

 

 

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