Daiso's Suncheon abuse scandal revealed? Video and Daiso statement.

We've compiled a comprehensive report on the Suncheon Daiso bullying incident, including the video, the release of the female perpetrator's identity, the on-scene situation, eyewitness accounts, and Daiso's official statement. Discover the full story behind the controversy surrounding the bullying incident, which forced an employee to kneel, and the potential for legal action.

 

1. How did the incident begin? (Summary of the on-site situation)

The incident occurred on November 26th at a Daiso store in Suncheon, South Jeolla Province.

 

순천 다이소 갑질 진상 신상 공개? 영상, 다이소 입장문

The child was just running around the store.

The staff warns, “You could get hurt, please be careful.”

The child's mother (estimated to be in her late 20s) suddenly started verbally abusing him.

Employee: "I'm sorry."

In the end, the middle-aged employee knelt on the floor, rubbed his hands together, and apologized.

The guest continued to shout and point his finger.

 

A scene was filmed in which an employee followed the customer on his knees and crawled as he moved.

As this video spread through communities and social media, “ Reactions like “Is this reality…” poured in.

2. Public outcry erupts after the video's release: "The identity must be revealed."

As the video spread, the comments were almost all in one direction.

 

순천 다이소 갑질 진상 신상 공개? 영상, 다이소 입장문

“What would you do to an employee who is as old as your mother?”

“What’s wrong with working in the service industry?”

"This is bullying and a personal insult."

“Will you come to your senses only after your identity is revealed?”

 

The criticism is even more severe because it is an environment where children see and learn.
Many users are demanding that the identity of the female perpetrator be revealed, but no personal information has been confirmed as of yet.
The captures and speculations floating around the community are essentially baseless speculations and therefore have no credibility.

3. Daiso's official statement: It was tougher than expected.

Daiso released a statement under the name of its Customer Satisfaction Department immediately after the incident spread.

 

순천 다이소 갑질 진상 신상 공개? 영상, 다이소 입장문

The key is this

Providing paid leave to affected employees

Psychological counseling and treatment support

Support for filing a criminal complaint if the victimized employee so desires

Expressing a strong commitment to taking action against abusive customers

 

In other words, it is not like the old “customer is king” atmosphere.
What was impressive was that this time they were prioritizing employee protection.

4. Will I be legally punished? (Possible charges of coercion and insult)

Even in the legal community, this case is not considered trivial.

 

Charges likely to be applied to the female perpetrator

Coercion → Committed by forcing someone to do something they are not obligated to do through violence or threats (up to 5 years in prison)

Insult → Defamation of character in a public place

Obstruction of business → Interfering with business by causing a disturbance in the store

 

In fact, there have been cases where actual or suspended sentences were handed down in similar cases.

5. Is it possible to disclose personal information?

To conclude, it is difficult to officially disclose personal information at this point.

 

순천 다이소 갑질 진상 신상 공개? 영상, 다이소 입장문

 

There is no legal basis for the media to disclose personal information as it is not under police investigation.

The 'acquaintance revelations' floating around the internet are unverified rumors.

Indiscriminate disclosure of personal information can actually lead to defamation.


6. Community Reaction: "We praise the headquarters' response."

 

Finally, public opinion is largely divided into two.

 

"Daiso's response this time deserves real praise."

"The problem is the company's training that leaves employees to crawl."

 

Both have a point, but

In any case, the atmosphere is positively evaluating Daiso's quick and strong response this time.

 

⭐ Q&A

 

Q. Has the identity of the woman who bullied Daiso in Suncheon been revealed?
A. There is no official confirmation of his identity yet. Most of the information circulating in the community is false and unverified.

 

Q. Where can I watch the video?
A. It spread mainly through social media and communities (threads, Instagram, Twitter), but it has currently been deleted or made private on some platforms.

 

Q. What measures did Daiso take?
A. We provided paid leave and counseling support to the affected employee, and we also stated that we would provide legal support if he or she decided to file a lawsuit.

 

Q. Will the female perpetrator be punished?
A. There is a high possibility that the crimes of coercion, insult, and obstruction of business will be applied, so criminal punishment is sufficient.

 

Q. Is it true that the employee knelt and crawled?
A. It has been confirmed as a scene in the video, and witnesses are also testifying the same.

 

 

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Comments59
  • Profile Image
    muHamster548
    사건 전말을 알고 나니 답답함이 조금 풀려
    정확한 대처로 다시는 이런 일이 없길 바라
  • Profile Image
    biSeal289
    정말 충격적이네요
    직원이 무릎 꿇을 정도면 상황이 심각했네요 다이소 후속 조치가 다행이에요
  • Profile Image
    drifjaun
    다이소에서 갑질을 하다니... 무릎 꿇은 사진 보니까 마음이 아프네요
  • Profile Image
    dkStarfish511
    정말 너무한 사건이네요
    다이소 대응이 신속해서 다행이에요 직원분 마음 잘 보호됐으면 합니다
  • Profile Image
    kiZonkey901
    루머로 이미지 소비하는 건 선 넘은 것 같네요
    보이는 장면 안에서만 이야기해도 충분히 재밌다고 생각합니다
  • Profile Image
    soOstrich404
    이번 순천 다이소 갑질 사건은 정말 충격적이네요. 다행히 회사가 빠르게 피해 직원 보호 조치를 했다는 점은 긍정적입니다.
  • Profile Image
    kiChinchilla900
    영상 보신 분들 다 충격 받았을 것 같아요, 직원분이 얼마나 무서웠을지 생각하면 마음이 너무 아프네요.
    다이소가 직원 보호 쪽으로 바로 대응한 건 다행이고, 이번 일은 꼭 제대로 처리됐으면 좋겠습니다.
  • Profile Image
    taLynx797
    무릎까지 꿇리다니 심하네요. 갑질이 대단한것 같습니다.
  • Profile Image
    doldol2world
    무릎 꿇었다니 미쳤네요..
    갑질 진짜 심한거 같아요
  • Profile Image
    kdRhinoceros150
    순천 다이소 영상 보고 진짜 마음 무겁더라구요.  
    직원분 보호하겠다는 다이소 입장문은 그래도 좀 다행이에요.  
    
  • Profile Image
    noGazelle925
    본사의 대응은 아주 좋았다고 생각해요
    추후 결과가 나오면 다를지 궁금하네요
  • Profile Image
    곰득이
    아니 진짜 너무 했어요 꼭 저렇게 해야 하나 싶어요 직원분만 안타깝네요 
  • Profile Image
    woJackal772
    이게 뭐에요??? 뭔데. 무릎까지.. 
    왜 저렇게 까지 하는지
  • Profile Image
    lhJaguar635
    폭언이라니요 정말 무례하네요
  • Profile Image
    eoUakari407
    정말 무개념이네요
    다이소는 가만히 있나요
  • Profile Image
    ngVampire Bat705
    갑질로 신상이 공개될 일은 없겠지만 너무하네요
    직원도 누군가의 가족인데 자기 아이만 소중한가요
  • Profile Image
    이야호야
    오해가 좀 있기도 한거같더라고요 사건이 어케 흘러갈지 궁금하네요
  • Profile Image
    카프리카
    갑질이너무충격이내요
    처벌을강력하길바래요
  • Profile Image
    콩야야
    다이소진상고객넘충격이내요
    본사애서재대로대처하길바래요
  • Profile Image
    둥다
    다이소갑질너무무섭내요
    폭언의수준이너무심각해요