Lee Hae-in's virtual girl group 'OWIS' confirmed to debut in March

[Star News | Reporter Moon Wan-sik] ama, a new entertainment company founded by creative director Lee Hae-in, is launching a virtual girl group. CCO Lee Hae-in, as a producer, is targeting the global market in 2026 with the virtual girl group OWIS.

OWIS garnered much attention with their surprise debut trailer video release at the '40th Golden Disc Awards with Upbeat' held on the 10th. The group name OWIS is an abbreviation for 'Only When I Sleep', conveying the meaning that 'you can only meet in your dreams'. Curiosity is also growing for the title song 'MUSEUM', which was released along with the news of their debut in March. The song contains a lyrical message about exhibiting lost pieces of dreams that everyone cherishes in reality in the dream world.

With interest in OWIS continuing to flow into the official SNS account since its first release, CCO Lee Hae-in said, "OWIS is a story about girls finding their way on the border between dreams and reality," and added, "Please look forward to a virtual idol that conveys more human emotions than anyone else, rather than a product of technology."

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