When will Chaji Paewang Chahee open in Korea? Location and menu recommendations (+ Jang Won-young's milk tea)

Chagee, the milk tea brand known for its long lines in China, is making waves with news of its arrival in Korea. We've compiled everything from the Gangnam flagship store location to plans for new outlets in Sinchon and Yongsan, as well as recommendations for the menu items known as Jang Won-young's Milk Tea and its signature dishes.

1. What brand is Chagee?

Chaji Pawang Chahee is a premium tea brand that launched in Yunnan Province, China in 2017. What sets it apart from typical milk tea brands is that it's made from "whole-leaf tea" brewed directly.

 

It is made by steeping real tea leaves in the store and mixing them with fresh milk, so it has a very strong tea aroma.

 

The brand name, "Paewang Chahee (霸王茶姬)", was inspired by the Chinese opera story "Farewell My Concubine," and the logo itself is said to be inspired by the face of a Peking Opera flower girl. Consequently, the store design and packaging are renowned for their splendid yet luxurious atmosphere.

 

Currently, the king of Chaji is centered in China. It is rapidly expanding into global markets, including Southeast Asia, the Middle East, and the United States, and is known to operate over 6,000 stores worldwide. Furthermore, it is the first Chinese milk tea brand to be listed on the NASDAQ, demonstrating its growth as a global brand.

2. When will the Chaji Paewang Chahee Korea open?

 

The most curious part for many is the Korean launch schedule. According to currently available information, Chaji Paewang Chahee plans to launch in Korea in the second quarter of 2026.

 

While the exact opening date has not yet been announced, preparations for the Korean store are reportedly underway. Indeed, with Chinese milk tea brands recently entering the Korean market one after another, it appears that Charji also views the Korean market as an important global base.

3. Where is the location of the Chaji Paewang Chahee Korean store?

 

The currently known store plans are as follows:

Gangnam Flagship Store
Yongsan I-Park Mall
Sinchon

The flagship store, especially in Gangnam, is likely to become the brand's flagship store. Inspired by Chinese style, it features a large tea bar, allowing customers to observe employees grinding tea leaves and brewing beverages.

 

Many people are looking forward to seeing whether this type of experiential store will be implemented in Korea as well.

The Sinchon store seems to be targeting young consumers as it is located in a university district, and the Yongsan I-Park Mall is also a shopping mall with a lot of foot traffic, so it is in a pretty good location.

4. Chaji, famous for Jang Won-young's milk tea

One of the reasons why Cha Ji-pae-wang Cha Hee suddenly became a hot topic in Korea is because of Ive Jang Won-young.

The episode where Jang Won-young was drinking milk tea during a live broadcast and said, “What is this? Why is it so delicious?” and then briefly stopped the live broadcast to check the name of the drink before returning, spread among fans, and it became known as Jang Won-young Milk Tea.

Afterwards, as word of mouth spread through communities and social media about “the milk tea that Jang Won-young drank,” interest in Cha Ji-pae-wang Cha-hee increased rapidly.

5. Recommended menu for Chaji Paewang Chahee

The Chaji Paewang Chahee menu offers a much wider selection of teas than typical milk tea brands. It features drinks made with a variety of tea bases, including black tea, green tea, white tea, and oolong tea.

Let me introduce you to some of our signature menu items.

Bo Ya Jie Xian (伯牙绝弦)

This is the most famous menu item at Chaji Paewang Chahee. It's a jasmine milk tea with a subtle jasmine fragrance, and is characterized by its clean tea flavor without being too sweet.

 

Baekmu Hongjin (白雾红尘)

This is a rich black tea-based milk tea. It's popular for its rich black tea flavor and excellent balance with milk.

Peach Oolong Tea

This drink is based on oolong tea and has a peach flavor.

 

Cheongcheongnasan

This is the menu that Ive Jang Won-young is known to have drunk.

 

Q&A

 

Q. When will the Chaji Paewang Chahee Korea Open?
A. Currently known plans call for a Korean launch in the second quarter of 2026. The exact opening date has not yet been announced.

 

Q. Where will the Chaji Paewang Chahee Korean store be opened?
A. The Gangnam flagship store, Yongsan I-Park Mall, and Sinchon store are scheduled to open simultaneously.

 

Q. What is Jang Won-young's milk tea menu?
A. The menu mentioned by Jang Won-young is known as Cheongcheongnasan, a tea drink with a grain flavor added to a green tea base.

 

Q. What is the signature menu of Chaji Paewang Chahee?
A. The most popular menu item is the jasmine milk tea, Bai Ya Jie Xuan, and peach oolong tea and Bai Wu Hong Jin are also popular menu items.

 

Q. How much does the Charge Paewang Chahee cost?
A. It costs about 16 to 25 yuan in China, and in Korean stores, it is expected to cost about 6,000 to 8,000 won.