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[All] A Complete Guide to Starbucks KBO Collaboration Goods Sales Schedule and Types! (+Why Lotte and LG Are Missing)
From the release schedule for the 2026 Starbucks KBO collaboration goods to tumblers, mugs, and keyrings We have summarized everything up to Ryu all at once. Check out the reasons why the Lotte Giants and LG Twins are missing, as well as great buying tips.
1. Starbucks KBO Collaboration Release Schedule
This collaboration is
It will be officially released on March 27, 2026.
Because it is the day before the KBO opening (March 28).
It is a strategy to release merchandise first before the baseball season starts.
✔ Possibility of early release at select Seoul stores
✔ Also available for purchase at the Starbucks App Online Store
✔ Local stores primarily sell merchandise related to the respective team.
Popular teams are highly likely to sell out on the same day… I expect a real rush to open.
2. A Comprehensive Summary of Collaboration Concepts
This theme is
Swing for Joy (The Joy of Victory)
This is the first time Starbucks has collaborated with a sports organization.
It has meaning, and it feels like they put a lot of thought into the quality.
It's a combination of baseball stadium vibes and Bearista characters.
It captured both cuteness and cheering vibes.
3. Participating Team Lineups (Total 8 Teams)
A total of 8 teams are participating in this collaboration.
- Hanwha Eagles
- SSG Landers
Samsung Lions
- NC Dinos
- KT Wiz
- KIA Tigers
- Doosan Bears
- Kiwoom Heroes
It is a design that perfectly captures each team's colors.
It's also fun to collect team merchandise.
4. A Complete Guide to Merchandise Types
The key point of this collaboration is definitely the merchandise…
✔ 1) Can cooler tumbler
Simultaneous tumbler and can cooler functions
The cheering towel charm detail is the highlight.
✔ 2) Bearista Keychain
Bear characters wearing each team's uniform
It's a cheering pose that really captures the fans' hearts.
✔ 3) Bearista Cap Mug
baseball cap design
It feels like a sentimental item perfect for taking photos.
✔ 4) Straw Charm Set
Club logo design
Perfect for decorating your tumbler
Overall, it is a lineup that allows for both “decorating + collecting.”
5. Beverage & food options also available
It's not just merchandise; food is also available.
- Baseball Plum Green Tea (with boba topping)
- Baseball Meat Chili Hot Dog
- Baseball Popcorn Pretzel
Especially with popcorn pretzels
It includes 32 random Bearista stickers.
I think a lot of people will collect this...
6. Why were Lotte Giants and LG Twins left out?
This is a part that many people are curious about.
In this collaboration
Lotte Giants and LG Twins were excluded.
The most likely reason is
👉 Due to business competition between parent companies
- Lotte: Retail + Cafe Business (Angelina's, etc.)
- LG: Own brand and affiliate business structure
In other words, it is in direct competition with Starbucks (distribution/cafe).
It is highly likely that collaboration was difficult.
It's a shame from a fan's perspective, but
It seems like an unavoidable aspect due to the corporate structure.
Q&A
Q1. When can I purchase it?
A. Available for purchase at Starbucks stores nationwide starting March 27, 2026.
Q2. Is it possible to purchase online?
A. Yes, you can also purchase it on the Starbucks App Store.
Q3. Are all team goods available at all stores?
A. No, local stores primarily sell merchandise related to the respective team.
Q4. Why were Lotte and LG excluded?
A. It appears that collaboration was excluded due to competitive relationships between parent companies in the distribution and cafe businesses.
Q5. How do I receive the free gift keyring?
A. It will be given on a first-come, first-served basis for purchases of 30,000 won or more, including manufactured beverages.
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