[Sports Seoul = Reporter Lee Seung-rok]
A newcomer has emerged to shake up the virtual idol market.
OWIS is a girl group launched by All My Anic Dots, founded by CCO Lee Hae-in, a former contestant on Mnet's 'Produce 101' who is currently achieving unrivaled success as a director. With rumors even circulating that the members' real-life counterparts were former or current idols, the group naturally attracted existing K-pop fans.
The worldview is also unique. The 'Arkel' worldview established by Owis is a setting that transcends the boundaries between the virtual and the real world, a 'dream world' in the 27th century. The story revolves around members who met in 'Arkel' while chasing their dreams. Evolving a step beyond the concept of existing virtual groups, it is expected to facilitate multi-dimensional communication with fans.
Above all, the quality of their debut album, 'MUSEUM,' is impressive. While handling diverse genres such as pop, R&B, and hip-hop, they maintained a shared sensibility of 'dreamy,' clearly reflecting the team's identity through their music.
