[2026 Latest] What happened with the McDonald's SNS video? A summary of the apology and deletion by "Kitsune" (pseudonym).

This article summarizes the series of events surrounding McDonald's social media video. It clearly outlines the apology to Kitsune (tentative name), the official statement regarding the "Crème Brûlée Hot Donut" social media video, its relationship with "Reimu, Marisa, and the Mochi Tree," and the process leading up to its deletion.

What happened with the McDonald's SNS video? A summary of the apology and deletion by "Kitsune" (a pseudonym).

In late March 2026, McDonald's announcement regarding some social media videos of their "Crème Brûlée Hot Donut" became a major topic of discussion. In this case, the topics of Kitsune (tentative name), Kitsune Yukkuri, and "McDonald's Mochimochi no Ki" all became linked at once, leading many people to follow the story.

What attracted particular attention was McDonald's Japan's announcement on its official website that "upon reviewing the production process, we found some shortcomings in the process," and that they had apologized to Kitsune (pseudonym). In addition, Kitsune (pseudonym) also made a report on X, explaining that the matter had already been resolved as a result of the exchange between the two parties.

Points that attracted attention in McDonald's SNS videos
What is the "Crème Brûlée Hot Donut" SNS video?
The relationship between Kitsune (tentative name) and Kitsune Yukkuri
What was the problem with McDonald's Mochimochi no Ki video?
Official announcement and report from Kitsune (tentative name)
What is the situation now?
summary

1. Points that attracted attention in McDonald's SNS videos

There are three main points that have attracted attention in this McDonald's social media video.

The first reason is that the video itself was a combination that generated a lot of buzz.
The second point is that many people pointed out similarities between the expressions and designs in the video and the materials created by Kitsune (tentative name).
The third point is that McDonald's Japan subsequently issued a formal apology and acknowledged shortcomings in the production process.

What made this event unique was that it didn't just end with a discussion about advertising videos, but also broadened to include the entire production process.

[2026 Latest] What happened with the McDonald's SNS video? A summary of the apology and deletion by "Kitsune" (pseudonym).

2. What is the "Crème Brûlée Hot Donut" SNS video?

McDonald's Japan's recent comments concern some social media videos of their "Crème Brûlée Hot Donut." The official statement, published on March 26, 2026, explains that after reviewing the production process, they found some shortcomings. It also states that they have apologized to Kitsune (a pseudonym) for the matter.

The "Crème Brûlée Hot Donut" was originally offered as a limited-time product, and related social media videos were released as part of a campaign to generate buzz for the product. According to reports, the sales period was until mid-March.

👉 View the full text

3. The relationship between Kitsune (tentative name) and Kitsune Yukkuri

Also drawing attention this time is the context of Kitsune (tentative name) and the so-called Kitsune Yukkuri. According to reports, there have been numerous comments on social media pointing out that the designs of Reimu and Marisa that appear in the problematic video are strikingly similar to Kitsune (tentative name)'s materials.

Kitsune (pseudonym) himself posted on X that he had received a report of the investigation and an apology, including that some of his production materials remained in the video and that he had been contacted regarding the content of the expression. As a result, more people have come to know about the incident through the combination of "Kitsune Yukkuri McDonald's".

👉 Kitsune (tentative name)'s X is here

4. What was the problem with the McDonald's Mochimochi no Ki video?

The video that became a hot topic is "Reimu, Marisa, and the Mochi Tree," which was released on X and other platforms on February 18th. The unusual combination of popular Touhou Project characters Reimu Hakurei and Marisa Kirisame, along with the "Mochi Tree," attracted a lot of attention.

However, while the McDonald's Mochimochi Tree video became a hot topic, there were also widespread comments that the character designs and expressions were similar to those of Kitsune (tentative name). According to reports, the video was subsequently removed by mid-March.

In other words, the issue at hand was not just whether the video was popular or not, but whether there were any problems with the production process and verification procedures leading up to it. McDonald's Japan's official statement also said, "We will strive to follow the correct process so that many customers can enjoy our products."

5. Official announcement and the report by Kitsune (tentative name)

McDonald's Japan's official statement was very brief, and the main points are as follows:

This concerns some social media videos about "Crème Brûlée Hot Donuts".
Upon reviewing the production process, we found that there were some shortcomings in the process.
I apologized to Kitsune (pseudonym).
We will strive to follow the correct procedures going forward.

On the other hand, Kitsune (pseudonym)'s X post provided more specific details. There, he explained that he had received an investigation report and apology from McDonald's Japan, including information regarding the fact that some of his own production materials remained in the video and concerns about the content of the expression. Furthermore, he revealed that the matter had already been resolved because the response offered was appropriate.

Looking at these two points together, what's important about the McDonald's SNS video incident is that not only did the company issue an apology, but the other party also stated that the matter had been resolved.

6. What is the situation now?

As of now, McDonald's Japan has released an official statement on March 26, 2026, and Kitsune (tentative name) also made a report on the same day. Kitsune (tentative name)'s post indicates that the issue has already been resolved.

Therefore, the current summary is:

Concerns have been raised regarding McDonald's social media videos.
McDonald's Japan admitted shortcomings in its production process and apologized.
Kitsune (pseudonym) accepted the solution and reported that the issue was resolved.

Understanding it in this order will make it easier to grasp.

7. Summary

The McDonald's social media video controversy began with some social media videos promoting their "Crème Brûlée Hot Donut." In particular, the combination of elements such as "Reimu and Marisa and the Mochi Tree," a (provisional) fox, and a fox-like Yukkuri drew attention not only to the content of the advertisement but also to the production process itself.

In this official announcement, McDonald's Japan acknowledged the shortcomings of its process and apologized, and Kitsune (pseudonym) also reported that the matter has been resolved. To briefly summarize the sequence of events, it was: "The video became a hot topic," "The criticism spread," "Official apology," and "Resolution reported." Anyone who wants to understand the McDonald's Mochimochi no Ki, Crème Brûlée Hot Donut SNS video, Kitsune Yukkuri McDonald's case should keep this sequence of events in mind to get a better overall picture.

🔥Other interesting articles we recommend for you

[2026 Latest] What is Fuku Suzuki doing now? A summary of why his graduation from 'ZIP!' became a hot topic, his university, height, and siblings.

[2026 Latest] Who is Eri? A look at the person who has attracted attention as the potential marriage partner of Mou Chuugakusei.

[2026 Latest] Who is Eri Tokuhara? A look at the person who has become a hot topic as the wife of Norihiro Akahoshi.

[2026 Latest] What were the results of Kyo Suki Graduation Edition 2026? A complete summary of the couples who formed in the final episode and the conclusions of the confessions.

[2026 Latest] Who is Yoshiki Nakajima, the voice actor? A comprehensive summary of everything you need to know about him, from his marriage and representative characters to his real name.

[2026 Latest] What is the latest information on Daihatsu recalls? A summary of the Move brake defects and affected models.

[2026 Latest] What happened to Anri Sakaguchi? A summary of the events surrounding the 300-yen sandwich shoplifting report.