[All] Baek Jong-won Announces Resumption of Activities! A Comprehensive Summary of Controversies, Return to YouTube, The Born Korea

With the recent official announcement of Baek Jong-won's resumption of activities
Attention is focused on the ongoing controversies surrounding Baek Jong-won and his future moves.

 

I will summarize the key points into four points.

 

 

1. Baek Jong-won Declares Resumption of Activities, “The Lost Year Is Over”

 

Baek Jong-won's resumption of activities was not merely a return, but a statement closer to an official declaration.

 

He stated at The Born Korea’s general shareholders’ meeting, “It was a year lost due to baseless complaints and accusations,”
He emphasized that he would now restart the business in earnest.

 

In particular, as most of the allegations have been cleared of charges, Baek Jong-won's resumption of activities is being seen as a 'signal of normalization.'

 

 

2. Baek Jong-won Controversy ① Issues regarding product, price, and raw materials

 

The first controversy involving Baek Jong-won to flare up was a product-related issue.

 

Representative examples

• Backham Price Controversy (Questions regarding the discount structure relative to the regular price)
• pork content issue
• Controversy over meal kit ingredients (Brazilian chicken, etc.)
• Tangerine beer content issue

 

As the back continues

The “discrepancy between the cost-effective image and the actual product” and “issues regarding trust in raw materials and quality” were raised simultaneously.

 

In particular, as similar controversies are recurring across multiple products rather than a single incident
The controversy surrounding Baek Jong-won has spread to overall consumer trust.

 

 

3. Baek Jong-won Controversy ② Issues of Hygiene, Operations, and Franchise

 

The second axis was operational and system issues.

 

• Festival food hygiene controversy
• Rusty drum cooking issue
• Paik's Coffee container and hygiene issues
• Controversy over franchise management
• Issues regarding portrait rights usage and contract methods
• Employee Blacklist and Internal Operations Issues

 

As the backs appeared one after another

Views have grown that this is “not an individual incident but a structural problem” and that “the management system is lacking.”

 

In particular, as responses that seem to shift responsibility to individual employees are repeated in some issues
There are many assessments that it had a greater impact on brand trust.

 

 

4. Announcement of Return to YouTube, Key Point of Rebound

 

What emerged from this situation is Baek Jong-won's resumption of activities = his return to YouTube.

 

Baek Jong-won personally mentioned resuming YouTube activities, strengthening Korean food content for overseas audiences, and expanding recipe-centered content.

By presenting a direction of content that expands Korean food globally rather than a simple return, future image recovery

 

 

 

FAQ

Q1. When did Baek Jong-won resume his activities?
It was officially declared starting from the 2026 General Meeting of Shareholders.

 

Q2. Why did the Baek Jong-won controversy escalate?
This is because multiple issues, such as product, hygiene, and operations, occurred simultaneously.

 

Q3. Is your return to YouTube confirmed?
Yes, he personally expressed his intention to resume.

 

Q4. Will you resume broadcasting activities as well?
We are currently taking a cautious stance and plan to make a decision after observing the situation.

 

 

 

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