[2026] What is Onicha? When will Hikakin's barley tea "ONICHA" be released and how much will it cost?

Onicha refers to the new barley tea brand "ONICHA" created by HIKAKIN. We'll summarize the latest information for 2026, including the release date, price, retailers, flavor characteristics, the "Oni Fortune Telling" feature, and the flow of the popular live stream.

What is Onicha? When will Hikakin's barley tea "ONICHA" be released and how much will it cost?

Oni-chan was founded by HIKAKIN. New brand "ONICHA" barley tea Yes. From April 21, 2026, nationwide Seven-Eleven They will be released sequentially. 600ml, 138 yen (excluding tax) It will be sold in stores. In addition to its natural flavor, made using only six-row and two-row barley, a major feature is that it is being promoted as a "fun barley tea," including the "Oni Omikuji" (demon fortune-telling) on the back of the label and SNS campaigns.

To get straight to the point, Onicha is not just a new product driven by hype. It's a brand created by HIKAKIN himself, who, after becoming a parent and becoming more health-conscious, reimagined barley tea as a beverage that can be enjoyed by both children and adults. What's noteworthy is the effort put into both the product itself and its presentation.

What is Onicha?
Release date, retailers, and price
Flavor characteristics and commitment
Oni fortune slips and 3 different designs
The connection to the "mysterious live stream" that became a hot topic.
Reactions on social media and the internet
Common questions
summary

1. What is Onicha?

Oni-chan was created by HIKAKIN. Barley tea brand "ONICHA" That's right. The official website also describes it as "fun barley tea created by Hikakin," and the brand design emphasizes cuteness and playfulness rather than the calm, standard feel that is common in conventional barley teas.

Furthermore, it was announced that in April 2026, HIKAKIN would establish BEE Co., Ltd. and launch ONICHA as its new brand. In other words, it's more accurate to view ONICHA not as a collaborative product, but as one of the businesses that HIKAKIN himself has launched.

[2026] What is Onicha? When will Hikakin's barley tea "ONICHA" be released and how much will it cost?

2. Release date, retailers, and price

According to official information as of 2026, Onichano The release date is April 21, 2026 (Tuesday). The sales area is At Seven-Eleven stores nationwide Please note that some stores may not carry this item. The price is 138 yen (excluding tax) / 149.04 yen (including tax). is.

Volume: 600ml It's designed as a bottled barley tea that's easy to buy on a daily basis. It's been attracting a lot of attention even before its release, and BEE's official website is announcing a free distribution event on April 19th, as well as a social media campaign.

3. Flavor characteristics and commitment

The most distinctive feature of Onicha is that the explanation of how to create the flavor is quite clear. According to the official announcement, Using only six-row barley and two-row barley This barley tea is said to bring out the natural flavor and aroma of barley without using any extracts or antioxidants (vitamin C). Its key features are its fragrant aroma, clear taste, and refreshing aftertaste.

This is why Onicha is said to be more than just a character or a novelty item. While it has a pop design, the contents are quite traditional, and it gives the impression of being made as a "proper barley tea." This is also connected to the fact that HIKAKIN himself chose barley tea as a drink that he wants children to be able to drink with peace of mind.

4. Oni fortune slips and 3 different designs

One of the reasons Onicha suddenly became a hot topic is the fun of the label. Officially, Three different package designs There is, and when you peel off the label, on the back 4 types of demon fortune slips The design includes hidden items. The official website describes them as "Oni Daikichi, Daikichi, Chukichi, Shokichi," while the press release describes them as "Daikichi, Chukichi, Shokichi + 1 secret type." Although the wording differs, they all share the common feature of including an element of "testing your luck."

While the traditional perception of barley tea is that you choose it based on its taste, what's interesting about Onicha is that it adds the element of "a little fun even before you drink it." This is also where HIKAKIN's stated direction of "wanting to make it something you want to choose with a good feeling, rather than something you drink out of obligation" is most clearly evident.

5. Relationship with the "mysterious live stream" that became a hot topic.

The reason Onicha has attracted so much attention is due to the unusual live streams that took place before its release announcement. According to KAI-YOU, the pre-release live streams and promotional videos sparked various theories on social media, including a "One Piece" collaboration, a desert island project, and even concerns about a hacking incident. HIKAKIN himself later announced that he would be releasing a new product on April 5th, and ultimately revealed that it was ONICHA.

J-CAST also reported that this "sound of waves video" was a promotion for the new product, indicating that it wasn't just a simple new product announcement, but the entire sequence, including the pre-launch production, became a major topic of conversation. The surprise after the announcement, with people saying, "So, after Misokin, it's Mugicha (barley tea)?", was due to the strong build-up.

6. Reactions on social media and the internet

There are two main types of reactions on the internet.

One issue was the worries and speculations that spread even before the announcement. As mentioned earlier, the atmosphere of the broadcast was very different from usual, leading to all sorts of rumors, from technical problems to major collaborations.

Another point is, after the announcement Surprise at the unexpected Articles in publications like KAI-YOU, J-CAST, and ORICON have highlighted that the next product following Misokin was barley tea, and that the reason behind this choice lies in his "feelings for his daughter" and "perspective as a parent." In other words, it's not just being seen as a novelty item, but the reason behind "why barley tea" is also being taken seriously.

While some were surprised by the gap between the flashy tea announcement and the actual barley tea release, many said their perception changed once they learned about the product concept. In particular, the attempt to transform a drink that is easy for children to drink into something "fun" has been a major factor in shaping the impression of Onicha.

👇ONICHA's official social media accounts are here👇

X ( https://x.com/onicha_jp )
TikTok ( https://www.tiktok.com/@onicha_jp )
Instagram ( https://www.instagram.com/onicha_jp )

👇Click here for the official ONICHA website👇

https://onicha.jp /

7. Frequently Asked Questions

How do you pronounce "onicha"?

ONICHA = Onicha Yes. Even when it's written in hiragana as "onicha," it basically refers to this new brand.

Where can I buy Onicha?

It will be available at Seven-Eleven stores nationwide starting April 21, 2026. Availability may vary at some stores.

How much does Oni-chan cost?

It's 138 yen excluding tax, and 149.04 yen including tax.

What makes Onicha different from regular barley tea?

What sets it apart is that, in addition to its commitment to the flavor derived from barley, it's branded through three different label designs, a fortune-telling game featuring demons, and even promotional activities via official social media. Its distinguishing feature is that it integrates the beverage itself with the overall experience.

What is your relationship with bee Inc.?

ONICHA is sold by BEE Co., Ltd. HIKAKIN also announced the establishment of BEE Co., Ltd. in April 2026, and ONICHA is being developed as one of its new brands.

8. Summary

Onicha is a barley tea brand launched by HIKAKIN in 2026. It was released on April 21st and will be sold at Seven-Eleven stores nationwide for 138 yen (excluding tax). With its flavor made solely from barley, three different designs, a fortune-telling game featuring demons, and even a social media campaign, it can be described as a product that aims to "transform the often-unremarkable barley tea into something fun."

The buzz isn't just about the flashy advertising or HIKAKIN's fame. Onicha's most distinctive feature is its design, which considers how to make an everyday drink fun, from a parent's perspective. Even as a new product for 2026, it's a drink with a very clear and distinct character.

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