[All] [2026 Latest] PUMA x Snow Man "YOUR DIRECTION" | Two types of shoes, limited edition benefits, and where to buy them - summary

PUMA and Snow Man's new campaign, "YOUR DIRECTION," officially launched on April 15, 2026. We've compiled everything from information on limited-edition original sticker giveaways and the shoe lineup to comments from the members.

 

table of contents

1. What is the PUMA × Snow Man 'YOUR DIRECTION' campaign?
2. Details of the two shoes featured in the campaign
3. Comments from the members during filming
4. How to participate in the limited edition original sticker giveaway
5. Stores and official websites where you can purchase this item.

1. What is the PUMA × Snow Man 'YOUR DIRECTION' campaign?

 

Puma Snowman collaboration A new chapter finally began on April 15, 2026.

PUMA Japan and Snow Man team up for a new campaign. "YOUR DIRECTION" teeth, "Just be yourself." With this message as its theme, the campaign visual movie was released, depicting each of the nine members moving forward in their own unique way through their individual personalities and actions.

The video is available on the official campaign website ( https://www.pmwithsn.jp/), Wednesday, April 15, 2026, 9:00 AM It is available from time to time.

The movie is 🔗 Official campaign website It has been available since Wednesday, April 15, 2026 at 9:00 AM.

 

 

 

2. Details of the two types of shoes featured in the campaign

Puma Snowman The core of the campaign is, of course, the two shoe lines.

① VELOCITY NITRO 4

 

item	Content
Suggested retail price	17,600 yen (tax included)
Product number	314494
color	01 / 02 / 04 / 05
Size range	22.5cm to 28.0cm, 29.0cm

PUMA's proprietary midsole foam NITROFOAM™ These running shoes feature a balanced combination of lightweight design, cushioning, and responsiveness, making them suitable for a variety of situations, from active travel to everyday use.

🏪Stores that carry this product Available at: PUMA Store Harajuku Cat Street, PUMA official online store, PUMA app, ABC-MART GRAND STAGE physical stores and official online store

 

② DARTER PRO 2

 

item	Content
Suggested retail price	9,900 yen (tax included)
Product number	314299
color	01 / 02 / 03 / 06
Size range	22.5cm~28.0cm, 29.0cm, 30.0cm

Item Details: Suggested Retail Price: ¥9,900 (tax included) Item Number: 314299 Colors: 01 / 02 / 03 / 06 Sizes Available: 22.5cm - 28.0cm, 29.0cm, 30.0cm
The midsole provides cushioning, lightness, and high rebound. PROFOAM The outsole has excellent grip and durability. PROTREAD Featuring advanced technology, this shoe boasts a soft mesh upper that gently cradles the foot, making it easy to incorporate the functionality of running shoes into your everyday style.

🏪Stores that carry this product : PUMA official online store, PUMA app, ABC-MART physical stores and official online store

 

3. Comments from the members during filming

Snowman Puma After filming the campaign video, the members shared their thoughts and feelings.

 

Tatsuya Fukazawa Regarding the highlights of the filming, he commented, "It felt like we all created it together. There were a lot of walking scenes, and we were able to walk in sync in a way that is typical of Snow Man, where we would have bumped into each other if we weren't in sync, so I hope everyone will check that out."

I was asked, "What do you value most in order to be true to yourself?" Ryohei Abe He said, "Each of the nine members of Snow Man has their own area of ​​expertise, and the fact that these areas don't overlap much is what makes them appealing and strong."

Kouji Mukai He answered simply yet powerfully, "I'm just going to be myself." The lighthearted banter between the members lightened the mood on set.

I answered questions related to the shoe name "VELOCITY". Daisuke Sakuma She said, "Time is passing so quickly that before I knew it, 2025 was over and 2026 had begun. I feel like I've been evolving at an accelerating pace since my debut, so I want to build a body that can withstand that speed."

Regarding "Things I want to do while wearing Puma shoes during Golden Week," Shota Watanabe He commented, "GW is a time when we are active, while everyone else is on vacation. Rather than going somewhere privately, I would like to wear my Puma shoes and go meet our fans."

Hikaru Iwamoto She revealed her goal for this year's annual birthday run, saying, "May is my birthday month, so I want to challenge myself to a 33km run. Last year I was 32 so I ran 32km, but this year I'll be 33 so I want to challenge myself to 33km."

 

4. How to participate in the limited edition original sticker giveaway

Puma Snowman During the campaign period, if you purchase eligible products PUMA with Snow Man Original Sticker You will receive one free item for each item purchased.

 

item	Content
Implementation period	April 15, 2026 (Wed) - *While supplies last
Eligible products	Shoes worn in campaign visuals (VELOCITY NITRO 4 / DARTER PRO 2)
Distribution conditions	One item per eligible product

 

*Resale of original stickers is prohibited.
*Quantities are limited at each store and online store, so sales will end once supplies run out.
*Please note that during periods of high order volume, shipping may take longer from our online store.

5. Stores and official website information where you can purchase the product.

You can find details about purchasing the Puma x Snowman collaboration shoes and the campaign on the official website below.

 

🔗Campaign Special Website: https://www.pmwithsn.jp /
🔗Snow Man Official Website (MENT RECORDING): https://mentrecording.jp/snowman /
🔗Snow Man Official Website (STARTO ENTERTAINMENT): https://starto.jp/s/p/artist/43

 

 

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