A Complete Summary of the Power Abuse Controversy at Ten Percent Coffee Gimhae Buwon Station Branch! Apology Statement

A comprehensive summary of the power abuse controversy at Ten Percent Coffee's Gimhae Buwon Station branch. We have compiled everything in one go, from the beginning of the incident where a milk delivery driver was targeted, to the store owner's apology, the gender discrimination hiring controversy, and the headquarters' official statement.

1. The Power Abuse Controversy at Ten Percent Coffee Gimhae Buwon Station Branch: The Beginning of the Incident

 

The 'milk power abuse controversy' that recently occurred at the Ten Percent Coffee Buwon Station branch in Gimhae has rapidly spread across online communities and social media.

 

The incident began with a post uploaded by store owner Mr. A to a thread and Instagram.
They publicly criticized the milk delivery driver, posting a photo, saying he left the milk behind without putting it in the refrigerator.

 

Expressions such as “I hate people who do a sloppy job” and “If you’ve been paid, earn your keep” were exposed as they were
It drew the resentment of many people because it was a 'public attack' rather than a simple complaint.

 

Especially with the added factor of the article's face being exposed
Reactions saying “This crossed the line” spread rapidly.

2. The reason for the public outcry: The point that it was not just simple dissatisfaction

The reason this incident escalated was not simply because of the tone of voice.

First, the controversy intensified as delivery times were compared with the store owner's arrival time.
The milk was delivered around 5 a.m., and the store owner reportedly arrived at the store at 7 a.m.

 

In this situation, when the remark "wake up earlier" was made,
Criticism continued that it was an abuse of power that did not take reality into account.

In addition, the store owner even after the controversy
Continuing with remarks such as “He is not as busy as me” and “My standards are high”
I chose clarification and rebuttal instead of an apology.

 

This became the decisive turning point that completely turned public opinion around.

3. Summary of the Store Owner's Apology: What Was Admitted

As the controversy grew, the store owner eventually posted an apology on Instagram.

If you look at the key points of the apology
First, they admitted that the social media post was a "sensational post for promotional purposes."

 

 

It was an explanation that it was a kind of provocation.

 

Also, apologizing for the derogatory remarks about the delivery driver
He admitted that it was an action that crossed the line.

Additionally, regarding past controversial job postings
They stated their position that it was “ignorance mistaken for humor.”

 

Regarding the allegations related to the business operator
He clarified that he is operating the business under his own name and paying taxes normally.

However, since public opinion has already significantly deteriorated...
There were many reactions stating that an apology was insufficient to turn the atmosphere around.

4. Why the incident escalated, even leading to a controversy over gender-discriminatory hiring

 

The biggest reason this incident has escalated is...
This is because past job postings are being re-examined.

In the relevant announcement
While demanding high qualifications and appearance standards from male applicants and offering the minimum wage,
It included offering female applicants a higher hourly wage and incentives without any special conditions.

 

As this content spread
It has escalated from a simple power abuse controversy to issues of gender discrimination and illegal hiring.

Under current law, wage discrimination based on gender or
Because requirements regarding appearance or physical conditions unrelated to the job are prohibited,
The situation is such that even the possibility of legal issues is being raised.

5. Ten Percent Coffee Headquarters' Official Statement: What Will Happen Next?

As the controversy grew, Ten Percent Coffee's headquarters also released an official statement.

 

The headquarters views this matter very seriously and
The executives stated that they personally visited the store to ascertain the circumstances.

 

also
“We absolutely do not tolerate inappropriate words or actions toward partner companies and members.”
The zero-tolerance principle was emphasized.

Based on current franchise agreements and related laws
We are reviewing whether disciplinary action is possible.
They stated that they plan to take strong measures depending on the results.

In some quarters
There are also predictions that this could lead to contract termination or even compensation for damages.

 

Q&A

 

Q. Why has the controversy surrounding the Ten Percent Coffee Gimhae Buwon Station branch escalated so much?
A. It was not just a simple complaint, but escalated into a power abuse controversy due to the disclosure of the delivery driver's face, insulting remarks, and the subsequent attitude of response, and the incident grew larger as past gender-discriminatory hiring advertisements were also revealed.

 

Q. Did the store owner apologize?
A. Yes, they posted an apology on Instagram and admitted to the provocative posts and derogatory remarks. However, public opinion remains negative.

 

Q. What measures did the headquarters take?
A. The headquarters stated that it is currently verifying the facts following a visit to the store in question and is reviewing disciplinary and legal measures in accordance with the franchise agreement.

 

Q. Is there a possibility of legal issues?
A. Yes, if the gender-discriminatory job posting is true, there is a possibility that it violates the Equal Employment Opportunity Act and could lead to legal issues.

 

 

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