'62nd Baeksang Arts Awards' Digital Live Stream Surpasses 5.19 Million Viewers and Video Content Exceeds 100 Million Views

[Kim Yeon-ji, Reporter, JTBC Entertainment News Team] The Baeksang Arts Awards proved its immense popularity with record-breaking cumulative viewership for its digital live stream and video content views. The "62nd Baeksang Arts Awards with Gucci," held on the 8th, concluded successfully, recording 5.19 million cumulative viewers during its digital live broadcast. From the outdoor red carpet event—held for the first time in seven years—to the awards ceremony itself, the event was digitally live-streamed via Naver Chijijik. Domestic and global viewers enjoyed the ceremony together through official channels and streamer "watch together" broadcasts, recording a total of over 5.19 million cumulative viewers. This figure is even higher than the combined total from last year's domestic live broadcast via Naver Chijijik (1.3 million) and the domestic and global live broadcast via Prism (3.2 million). The peak number of concurrent viewers also surpassed 80,000 this year. This represents an increase of 25,000 viewers compared to last year (approximately 55,000), demonstrating its explosive popularity. Not only are live streaming figures increasing, but the view counts for video content related to the Baeksang Arts Awards are also steadily rising. Video content uploaded to Naver regarding this year's Baeksang Arts Awards—both pre- and post-ceremony—from April 3 to May 13 has surpassed 100 million views.

The '62nd Baeksang Arts Awards with Gucci' established a new musical category to commemorate the 60th anniversary of Korean musicals. By presenting awards in a total of four categories—following broadcasting, film, and theater—the event has taken another leap forward as a true comprehensive arts award for popular culture. It has been praised for breaking down genre boundaries and transforming into a festival that encompasses all fields of K-content. This year, cultural events linked to the 'Gucci Impact Awards,' the film category of the Baeksang Arts Awards, are also being prepared. A 'Rooftop Cinema' will be held at the Gucci Cheongdam Flagship Store for two days, from May 22 to 23. The screenings will consist of this year's 'Gucci Impact Awards' winners and films recommended by the judges. The Rooftop Cinema will be open to invited guests only. On May 29, the significance of the event will be continued through a gala dinner attended by the award winners.

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