Shinsegae's Chung Yong-jin Ear Surgery Filler Controversy! Earlobe, Starbucks Public Apology

"Is the rumor about Shinsegae Chairman Chung Yong-jin's earlobe surgery true? From the physiognomy plastic surgery controversy to the behind-the-scenes of the recent Starbucks Tank Day public apology! We've summarized all the hot topics surrounding chaebol families these days."

 

1. Chairman Chung Yong-jin's earlobes have changed? Controversy over physiognomy-based plastic surgery in chaebol families

Have you ever compared old photos of Shinsegae Chairman Chung Yong-jin with recent ones? There is a really hot rumor circulating among business media and blogs.

 

If you look at Chairman Chung's past photos, his earlobes were thin and dropped sharply downwards—close to what's commonly called "knife-shaped ears." But seeing him appear at recent official events, he has transformed into having substantial, full earlobes, much like the Monk Tang or the Buddha!

 

I hear that 'physiognomy surgery'—where tycoons and CEOs use fillers or fat grafting to plump up their earlobes to boost their wealth and success luck—is a real trend at plastic surgery and dermatology clinics in Gangnam these days. It seems even those with a lot of money are serious about managing their facial features!

2. The Starbucks 'Tank Day' Controversy, Hotter Than Earlobes

But even after changing their appearance like this, a truly epic disaster recently struck Shinsegae. It is the controversy surrounding Starbucks Korea's disparagement of the 'May 18 Democratization Movement.'

 

 

Of all days, Starbucks held an event called 'Tank Day' on May 18th, the Memorial Day for Democratization Movement. Naturally, the public was outraged by this, and every online community was thrown into an uproar. With signs of a boycott even appearing, the repercussions spiraled out of control.

Finally, today (May 26, 2026), eight days after the event broke out, Chairman Chung Yong-jin stepped forward in person.

3. Chairman Chung Yong-jin Finally Bowed His Head at Chosun Palace

Chairman Chung Yong-jin held an emergency press conference this morning at the Chosun Palace Hotel in Gangnam-gu, Seoul, and issued a public apology. It is said that this is the first time he has personally bowed his head to the public in front of cameras since taking office as chairman in 2024.

 

Chairman Jeong bowed his head heavily, stating that he takes full responsibility, and said, "I sincerely apologize to the bereaved families of the May 18 Uprising, the bereaved families of Martyr Park Jong-cheol, the citizens of Gwangju, and the people of Korea who have felt deep hurt and disappointment because of this incident."

 

I also promised to overhaul the internal risk management system from the roots!

4. Refusal to Submit Phone? Unresolved Suspicions of Intentionality

But the content of the Q&A that followed the apology is quite shocking. Shinsegae said that their internal investigation found no evidence to prove 'intentionality' in trying to disparage the May 18 Uprising.

Why couldn't we find it? Apparently, the three employees from the e-commerce team who first proposed this 'Tank Day' event refused to submit their mobile phones to the company! On top of that, the company's internal messenger system only stores chat logs on the server for exactly one week, so they couldn't verify what they talked about during the initial planning stage.

Ultimately unable to find key evidence, Shinsegae has stated that it will actively cooperate with the upcoming police investigation. It seems we will only know whether it was truly intentional or simply due to ignorance once the police investigation is complete.

5. Frequently Asked Questions (Q&A)

 

Q1. Do chaebols really get earlobe surgery a lot?

A1. Although no chaebol has officially revealed, "I've had plastic surgery!", according to the plastic surgery industry, it is actually quite common for wealthy individuals or executives of large corporations to consult about earlobe fillers or ear surgery accompanied by physiognomy experts. This is because, in physiognomy, the earlobe symbolizes "wealth luck."

 

Q2. Is it true that Shinsegae Chairman Chung Yong-jin has changed his ears?

A2. Yes, looking at recent official appearances or media photos, it can be seen that the earlobes have become noticeably thicker and rounder compared to the past, leading to strong suspicions among netizens that she may have undergone cosmetic surgery.

 

Q3. Why did the Starbucks 'Tank Day' controversy become an issue?

A3. This is because an event was held on the May 18 Democratization Movement Memorial Day using the word 'tank,' which evokes the suppression of the military dictatorship era. This drew fierce criticism for disparaging the democratization movement and mocking the victims.

 

Q4. How will the employee who planned the Tank Day event be punished?

A4. Currently, the company has failed to prove intent as the employees in question have refused to submit their personal mobile phones. As Shinsegae has stated that it will actively cooperate with the police investigation, it appears that legal liability or the level of internal disciplinary action will be determined based on the results of the judicial investigation.

 

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