‘35th Seoul Music Awards’ to be held on the 20th… Three key points of anticipation revealed

 

[Sports Seoul = Reporter Kim Hyun-deok] The '35th Seoul Music Awards' is ready to raise its spectacular curtain.

 

The 35th Seoul Music Awards (hosted by Sports Seoul and organized by the Seoul Music Awards Organizing Committee, hereinafter referred to as the "Seoul Music Awards") will be held on the 20th at 6 p.m. at the Inspire Arena in Jung-gu, Incheon.

 

Celebrating its 35th anniversary this year, the 'Seoul Music Awards' is a living history that has led the growth of K-pop since its inaugural ceremony in 1990. Featuring artists who represent the era, it has established itself as a symbolic stage for K-pop and is considered a benchmark for reading the K-pop trends of the year. Accordingly, we have highlighted three reasons why the 'Seoul Music Awards' is highly anticipated.

 

◇ 'Seoul Music Awards' Establishes 3 New Categories! Attention on the Grand Prize Winner

 

This year, the 'Seoul Music Awards' has established three new award categories. The newly added categories include 'Golden Revival,' awarded to artists who have achieved a 'reverse-charting legend' or dominated the top spots on the charts for an extended period; 'New Icon,' which recognizes artists active across various fields; and 'SMA Best Artist,' which is awarded to only one team among the artists performing on the stage. As these are categories being presented for the first time, attention is focused on who will be the inaugural winner.

 

Attention is also focused on the winner of the Grand Prize at the Seoul Music Awards. The Seoul Music Awards adheres to the principle of selecting only one team (or individual) as the Grand Prize winner. This is a tradition of the awards that has upheld the authority and symbolism of the Grand Prize for the past 35 years, and representative artists of their time, such as Byun Jin-sup, Seo Taiji and Boys, EXO, and BTS, have received the honor. With Seo Taiji and Boys winning the Grand Prize last year, interest is now focused on which artist will take home the trophy this year.

 

 

◇ 'All the Hottest Stars'! A star-studded lineup of artists, presenters, and MCs complete, including ATEEZ, Lee Chan-won, and Le Seraphim.

 

The 'Seoul Music Awards' is drawing attention from fans around the world as a total of 20 teams (or individuals) of artists who shined over the past year have been named to the lineup. Kwon Eunbi, Dayoung, ATEEZ, Lee Chan-won, Hanroro, Le Seraphim, Psychers, Boy Next Door, Zero Base One, Dragon Pony, Say My Name, Izuna, Kiki, Hearts to Hearts, Close Your Eyes, Nine, Identity, IDIT, Alpha Drive One, and Modisey (in order of debut) are expected to appear and light up the venue.

 

The spectacular lineup of presenters for the 'Seoul Music Awards' is also drawing attention. Shim Eun-kyung, Kwon Nara, Park Ji-hwan, Ryu Kyung-soo, Song Joong-ki, Lee Yoo-bi, Arin, Ha Yoon-kyung, Kim Do-hoon, Jo Yu-ri, Kim Jae-won, Ko Yoon-jung, and Heo Nam-jun (in order of debut) will serve as presenters. Stars leading the popular culture scene will gather in one place to create a special moment together.

 

Here, idols representing the 2nd and 5th generations come together as MCs to showcase a special chemistry that bridges generations. Leeteuk of Super Junior, the "undisputed legendary idol group," Park Gun-wook of Zero Base One, the "all-rounder artist," and Lee Sol of Kiki, who possesses multifaceted charms, will lead the main ceremony of the "Seoul Music Awards."

 

 

◇ Only at the 'Seoul Music Awards'! From spectacular stages to special collaborations, all eyes are on it.

 

The 'Seoul Music Awards' will feature a star-studded lineup ranging from top-tier artists leading the K-pop market to rising newcomers. With stages prepared for diverse genres such as dance, trot, and band music, it is expected to be a richer music festival than ever before.

 

At last year's 'Seoul Music Awards,' Byun Jin-sup, the winner of the inaugural Grand Prize, made a surprise appearance and garnered attention by presenting a special joint performance that transcended generations with BTOB's Seo Eun-kwang, (G)I-DLE's Minnie, and Kickflip's Donghyun. As a result, attention is focused on whether a special collaboration stage will take place this year as well.

 

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