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Sanrio's Financial Results 2026 | Record-High Sales of 194 Billion Yen, What About the Stock Price?
Sanrio announced its full-year financial results for the fiscal year ending March 2026 on June 23rd. Sales reached 194 billion yen and net profit reached 54.6 billion yen, setting new record highs and marking six consecutive years of increased revenue and five consecutive years of increased profit. This article summarizes the details of the financial results, which were delayed due to a former executive's compensation scandal, as well as the company's stock price trends, stock splits, and dividend increases, based on the facts.
Sanrio's Financial Results 2026 | Record-High Sales of 194 Billion Yen, What About the Stock Price?
table of contents
- Key points of Sanrio's financial results for the fiscal year ending March 2026
- Sales and profit details
- Reasons why the earnings announcement was postponed
- Performance forecast for the fiscal year ending March 2027
- About dividends and stock splits
- Sanrio's stock price trend
- The business activities that supported the strong performance
- Frequently Asked Questions (FAQ)
1. Key points of Sanrio's financial results for the fiscal year ending March 2026
Sanrio announced its consolidated financial results for the fiscal year ending March 2026 (April 2025 to March 2026) on June 23, 2026. Sales reached 194 billion yen and net profit reached 54.6 billion yen, both setting new record highs.
To summarize the main points, they are as follows:
| item | Results for the fiscal year ending March 2026 | Compared to previous period |
| Sales | 194 billion yen | 33.9% increase |
| Operating profit | 79.3 billion yen | 48.4% increase |
| Net profit | 54.6 billion yen | 30.9% increase |
Sanrio has achieved six consecutive quarters of increased revenue and five consecutive quarters of increased profits with these financial results. Their strategy, centered around multiple characters including Hello Kitty, Kuromi, and My Melody, is driving performance both domestically and internationally.
2. Details of Sales and Profits
For the fiscal year ending March 2026, consolidated sales increased by 33.9% year-on-year to 194 billion yen. In terms of profits, ordinary profit expanded by 48.4% compared to the previous period to 79.3 billion yen, and net profit increased by 30.9% to 54.6 billion yen.
In particular, consolidated ordinary profit for the most recent three-month period, January-March 2026 (fourth quarter), increased by 47.2% year-on-year to 15.8 billion yen. The ratio of operating profit to sales (sales operating profit margin) also rose from 26.7% in the same period of the previous year to 30.4%.
Sanrio's core revenue comes from its licensing business, which provides companies and other organizations with the rights to use its characters. The growth of this highly profitable business has contributed to the company's overall strong performance.
3. Reasons for the postponement of the earnings announcement
Sanrio's annual financial results were delayed from their original schedule. This delay stems from a scandal involving improper compensation practices by a former managing director.
According to reports, it has come to light that former Managing Director Yoichi Saito received approximately 250 million yen in improper compensation from a North American subsidiary. Sanrio had postponed the release of its financial results in order to prioritize the investigation into this issue. Saito resigned as Managing Director at the end of May 2026.
At an online earnings press conference held on June 23, President Tomokuni Tsuji apologized for the issue, stating, "There were issues with our governance (corporate governance). We deeply apologize for causing so much concern." This was the first time President Tsuji had explained the matter or apologized since the problem came to light. Sanrio has already announced that three executives, including the president, will return their salaries.
4. Earnings forecast for the fiscal year ending March 2027
Sanrio also announced its earnings forecast for the fiscal year ending March 2027. Consolidated ordinary profit is projected to increase by 13.7% year-on-year to 90.2 billion yen, which, if achieved, would mark the third consecutive year of record-high profits.
| item | Forecast for the fiscal year ending March 2027 | Compared to previous period |
| Operating profit | 90.2 billion yen | 13.7% increase |
In other words, despite facing challenges such as the fraudulent compensation issue, Sanrio's performance itself is expected to continue growing.
5. Dividends and Stock Splits
Sanrio is also strengthening its efforts to return profits to shareholders. The annual dividend for the previous fiscal year (ending March 2026) was increased from the previous 66 yen to 69 yen. This is a significant increase compared to 53 yen in the fiscal year before last.
Furthermore, Sanrio implemented a stock split, splitting each share into five, effective April 1, 2026. This was intended to lower the investment cost per share and create an environment where more individual investors can easily buy shares. As a result, the listed share price has decreased significantly compared to before the split.
| Policies | Content |
| Previous year's annual dividend |
Increased from 66 yen to 69 yen
|
| Stock split |
The 1-share to 5-share exchange will be implemented on April 1, 2026.
|
6. Sanrio's stock price trend
Sanrio's stock price (stock code: 8136, Tokyo Stock Exchange Prime) has fluctuated significantly in recent years.
In August 2025, the stock price reached a record high of 8,685 yen (before the stock split), but since then, despite strong performance, it has continued to decline, falling to 4,500 yen (same period) in January 2026.
The turning point came with the third-quarter earnings announcement on February 12, 2026. Following significant increases in revenue and profit, and an upward revision of earnings forecasts, the stock price recovered. Subsequently, after a stock split on April 1, the stock was trading at 945.5 yen (after the split) as of June 22.
It's important to note that stock prices are influenced by various factors, not just the quality of earnings, but also market expectations and supply and demand. When making investment decisions, it's crucial to also review primary sources such as earnings reports.
7. The business activities that supported the strong performance
Sanrio's success is underpinned by its strategy of developing multiple characters in a balanced way. While the image of "Sanrio = Hello Kitty" remains strong, in recent years other characters such as Kuromi, My Melody, and Cinnamoroll have also gained immense popularity.
In terms of business operations, in addition to the highly profitable licensing business, the merchandise sales business and the theme park business all grew. In the merchandise business, the Tokyo Character Street store opened in November 2025 and the Harajuku store opened in December, both exceeding expectations. In the theme park business, measures such as the renewal of the parade at Sanrio Puroland for the first time in 10 years have also been successful.
Overseas, we have significantly increased sales in Asian regions such as China, South Korea, Taiwan, and Southeast Asia, as well as in Europe, and this global growth is supporting our performance.
Frequently Asked Questions (FAQ)
Q1. How were Sanrio's financial results for the fiscal year ending March 2026?
A. Sales reached 194 billion yen (up 33.9% year-on-year), and net profit reached 54.6 billion yen (up 30.9% year-on-year), both setting new record highs. This marks the sixth consecutive year of increased sales and the fifth consecutive year of increased profits.
Q2. Why was Sanrio's earnings announcement postponed?
A. The announcement was delayed in order to prioritize the investigation into the issue of a former managing director receiving approximately 250 million yen in improper compensation from a North American subsidiary. President Tsuji apologized at a press conference on June 23.
Q3. What is the current stock price of Sanrio?
A. The stock was split into 5 shares on April 1, 2026, and as of June 22, it was trading at 945.5 yen (after the split). It should be noted that in August 2025, it reached an all-time high of 8,685 yen (before the split).
Q4. Has Sanrio split its stock?
A. Yes. We split our shares into 5 for every 1 share, effective April 1, 2026. The purpose is to create an environment that makes it easier for individual investors to buy our stock.
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