PD Kim Hyun-ji sniping at Risenne Won? That dialect is scary, Ilbe controversy

Did girl group Risenne's Woni's single remark "It's scary" lead to an Ilbe controversy? From MBC Gyeongnam PD Kim Hyun-ji's critical post to the war of words between linguistics and political circles over the presence or absence of a dialect, we provide an easy and detailed summary of the hottest controversies of July 2026!

 

1. The beginning of the incident, what on earth is Won's "It's scary" video?

This controversy is related to Risenne Won's personal YouTube channel. Hello, this is Woni. Nice to meet you. It started with a vlog video uploaded on.

 

 

If you watch the video, Won visits the Japanese member Minami's home in Japan, right? But the room must have been a bit dark. When the PD in charge of filming on set said "It's scary" first, Won, who is from Geoje, Gyeongnam, naturally chimed in, "It's scary, even the lighting is scary."

 

Even normally, Won-i A charming Geoje girl He gained popularity by filming a lot of dialect content with his character, you know? That So the fans just thought it was cute and brushed it off, assuming he was using his usual hometown dialect, but this ending in 'no' suddenly became a hot topic.

 

2. MBC Gyeongnam PD Kim Hyun-ji's Public Social Media Criticism: Concerns Over the Spread of Hate Speech?

The person who ignited the controversy was PD Kim Hyun-ji of MBC Gyeongnam, famous for directing the documentary 'Adult Kim Jang-ha'. Kim The PD is a 20-year veteran PD born in 1981 and a graduate of Pusan ​​National University, and he posted a message on his social media that seemed to be targeting Won's video.

 

I watched a well-received YouTube clip, and I was very upset to see the female idol and the PD amicably exchanging 'No-No's.

Producer Kim Hyun-ji’s argument is this: the derogatory 'no' style, originally used to mock former presidents in far-right communities (Ilbe), has spread like a game, and young people these days are using it as everyday language even though it is grammatically incorrect and ungrammatical.

 

They urged people to stop or reconsider using the terms, saying that rather than saying they used them because they are Ilbe members, the reality of using them naturally without realizing they are rooted in hate speech is actually a greater sense of crisis.

3. "Why judge other people's dialects?" What is the linguistics community's judgment on dialects?

As soon as PD Kim's post went up, there was a huge backlash among netizens. "Isn't it too unreasonable to frame a 22-year-old idol who is a native of Geoje as an Ilbe member?" That was the dominant opinion.

 

In fact, linguistic explanations also lent weight to the netizens' claims. According to a past interview with Professor Ahn Tae-hyung of Dong-A University, In the Southeastern dialect (Gyeongsang dialect), 'no' is widely used not only in questions but also as an exclamatory ending for self-talk, lamentation, and monologues!

 

for example Just like "Wa iri jolino (Why am I so sleepy)?", "Museopno" is also used naturally in the Gyeongnam region for exclamations and monologues. It is a unique word that has been used in the Yeongnam region long before Ilbe was created.

4. What is the status of PD Kim Hyun-ji's account deletion?

As public criticism spiraled out of control, Producer Kim Hyun-ji eventually deleted some of her social media accounts. In doing so, she concluded by saying, "I cannot close the gates of hell that I opened," and added, "Rather than distinguishing which '-no' is used, couldn't one at least hesitate for a moment when using it if there is someone who is hurt by those words?" He left behind the words...

 

However, Risenne Won, the person directly involved, hasn't released any special official statement regarding this controversy. But strangely enough, perhaps thanks to this controversy, her popularity is actually skyrocketing, with her personal YouTube channel subscribers surpassing 1.25 million! It seems the public recognizes her as a harmless girl with a dialect who is good at her main job.

 

5. Frequently Asked Questions (Q&A)

Q1. Where is Risenne Won-i's hometown? Is it true that she speaks with a dialect?
A1. Yes, Won was born in 2004 (22 years old) and is a native of Geoje-si, Gyeongsangnam-do. He is a member who has received a lot of love for using his charming Geoje dialect as content.

 

Q2. Is "museopno" a grammatically correct expression in the Gyeongsang dialect?
A2. Yes, according to linguistic explanations, in the Southeastern dialect (Gyeongsang dialect), 'no' is naturally used not only in interrogative sentences but also as an exclamatory ending to express self-talk, monologues, or lamentations. Therefore, a speaker from Gyeongnam saying "Museopno" can be seen as an everyday dialectal usage.

 

Q3. Who is PD Kim Hyun-ji, who raised the controversy?
A3. Producer Kim Hyun-ji is a 20-year veteran producer at MBC Gyeongnam and a famous director who won the Baeksang Arts Award for directing the masterpiece documentary 'Adult Kim Jang-ha,' which captures the life of pharmacist Kim Jang-ha from Jinju.

 

 

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