2026 Frieze Seoul Schedule, Where to Book Tickets? (+Discount Methods)

We’ve compiled everything in one place, from the 2026 Frieze Seoul schedule and booking sites to tips for each ticket type and how to get a 30% discount! Quickly check out tips for visiting both Frieze and KIAF Seoul simultaneously, as well as a Q&A.

1. 2026 Frieze Seoul & KIAF Seoul Schedule and Venue

First, let's check the basic schedule of when and where to go!

 

Event Period: September 2 (Wed) – September 5 (Sat), 2026

Location: Halls C and D, 3rd Floor, COEX, Gangnam-gu, Seoul

Held concurrently at KIAF Seoul: COEX 1F Halls A & B (September 2–6)

 

Where to book tickets? (Official booking site guide)

Since Frieze Seoul tickets are not sold on-site, they can only be purchased through 100% online advance booking!

 

Official Ticket Sales: Freeze Official Website or KIAF/Frieze Official Ticket Sales Outlet

 

2. Features of Each Ticket Type & Choosing the Right Ticket for You

General admission tickets are divided into three main options! Choose the one that suits your viewing style.

 

Thursday Preview (Entry after 15:00 on Thursday, September 3)

Price: 90,000 won

Recommendation: Perfect for those who want to experience the fair atmosphere before the general admission day!

 

First Access (Entry before 15:00 on Friday, September 4 or Saturday, September 5)

Price: 90,000 won

Recommendation: I recommend this to those who want to make the most of the day from 11 AM until closing time (7 PM) to thoroughly view the artworks and enjoy KIAF all day long!

 

Afternoon Access (Entry after 15:00 on Friday, September 4 or Saturday, September 5)

Price: 70,000 won

Recommendation: Perfect for those who already have specific artists or booths in mind and want to spend 3-4 hours efficiently browsing the highlights!

 

 

3. 3 Ways to Get a Discount at Frieze Seoul

The ticket price It's quite expensive, ranging from 70,000 to 90,000 won, so discount information is a must!

 

(1) 2026 Korea Art Festival Special Discount Ticket
It is a special discount voucher supported by the Ministry of Culture, Sports and Tourism, sold in limited quantities on the reservation website.

First Access: 90,000 won -> 63,000 won

Afternoon Access: 70,000 won -> 49,000 won
(Quantities are limited and sell out quickly, so you need to check the remaining stock on the booking site first!)

 

(2) Student discount (ages 7–19)
Visitors aged 19 or under with a youth or student ID can reserve same-day tickets for 55,000 won. (ID/student ID verification is required upon entry!)

 

(3) Using the Frieze Membership (Frieze In Person)
If you want a guided tour or unlimited access for three days, purchasing the Frieze In Person membership worth 250,000 won might be more advantageous than buying multiple single tickets!

 

Frequently Asked Questions (Q&A)

 

Q1. Can I also see Kiaf with a Frieze Seoul ticket?

Yes, it is possible! With a single Frieze ticket, you can enter both Frieze and KIAF Seoul, which is held on the 1st floor of COEX on the same day. However, please note that you must wait at least 1 hour and 30 minutes after entering Frieze before you can proceed to KIAF, so please keep this in mind when planning your route!

 

Q2. Is it possible to purchase tickets on-site?

No, it is conducted 100% by online advance reservation only. You must purchase a ticket in advance on your mobile phone and have a mobile QR code ready before visiting the exhibition hall to enter.

 

Q3. Do I have to leave after 3 PM with a First Access ticket?

No! As long as you enter before 3 o'clock, you can continue viewing until closing time (7 PM). It does not mean there is a time limit for viewing, but rather the 'time you can enter'.

 

Q4. Is parking available?

You can use the parking lot inside COEX, but it is extremely crowded during the event period, and separate ticket parking discounts may not be available or rates could be expensive. I highly recommend using public transportation via Samseong Station on Subway Line 2 or Bongeunsa Station on Subway Line 9!

 

 

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