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Musinsa Chuseok Sale Roundup! What Are the September Sale Periods and Coupon Benefits?
2026.09.17 10:48
The Musinsa 2026 Chuseok Big Sale starts at 11 AM on September 21st! I have summarized the 18-day discount schedule, including the After and Encore sales, and how to check coupons.
Has anyone filled their shopping carts with autumn clothes? 😳 The season for knits and cardigans is slowly here, so I imagine many of you are wondering when the Musinsa Chuseok Sale starts. I was organizing my closet when a pair of black slacks caught my eye, so I looked up the schedule first. The sale period is longer than I thought, and there are a lot of things to check. I've organized everything from the dates to coupons in one place ✨
1. Start by checking the 2026 Chuseok Big Sale schedule
This is the most important starting point. According to a partner announcement released by Musinsa, this Chuseok season discount doesn't end with just the main event, but continues in three stages.
🎉 Chuseok Big Sale: September 21 (Mon) 11:00 AM – September 27 (Sun) Midnight
🛍 Chuseok After Sale: September 28 (Mon) 12:00 ~ October 5 (Mon) Midnight
🔥 Chuseok Encore Sale: October 5 (Mon) 12:00 ~ October 8 (Thu) Midnight
like this All together, the sale runs for a total of 18 days, from September 21st to October 8th. Since today is September 17th, there are only a few days left until it starts! Please make sure to remember 11 AM on the first day.
2. This sale isn't just about discounts.
They say this promotion includes discounts on the products themselves, as well as coupons, time-based specials, and payment benefits. In other words
Product Discount
Brand-specific coupons
Time Special
Payment partnership benefits
this Combining these four things well is the key to smart shopping. I think that will be the case. However, the exact discount rate and issuance conditions will only be confirmed once the event page opens, so I recommend checking again on the day.
3. Please check the 'Applicable Products' first for coupons.
If you look at Musinsa's official online coupon page, coupons, applicable products, and expiration dates are listed separately by brand. Yes, that is correct. For example, it has been confirmed that some September coupons offer a 15% discount up to a maximum of 30,000 won and are valid until September 30th. Please keep in mind that this is not a benefit applicable to all products!
The verification order is as follows 👇
1. Find coupons for your desired brand
2. Click 'Applicable Products' to check if the product you intend to purchase is eligible.
3. Check minimum purchase amount, maximum discount, and expiration date
4. Check if it can be combined with other benefits.
5. Final check to ensure the actual discount amount has been reflected on the order form.
It is easy to overlook that the coupon expiration date and the big sale end date are different, so be sure to check them separately!
4. Reasons why this one is also anticipated given the scale of the last sale
According to Musinsa, transaction volume reached 194.5 billion won during the last Lunar New Year Big Sale season. For the 2025 Chuseok Big Sale, approximately 2,500 brands and 300,000 products participated, with items discounted by up to 80%. There were also reportedly signature special deals from popular brands such as Rockfish Weatherwear, Standard Error, and Adidas. Of course, this is based on last year's figures. This year's brands and discount rates will be checked again after the event page is released. You have to do it.
5. Things Good to Prepare in Advance
If you start looking after the sale begins, it might already be too late 😭 Especially Popular sizes sell out quickly, so please prepare in advance in the following order. Please do that.
1. Deciding what to wear
2. Compare actual measurements of desired options and sizes
3. Record the current price
4. Re-compare after applying the coupon after 11:00 on 9/21
If you absolutely need the clothes right now, check the shipping conditions first; for items you can afford, it's best to recalculate the price under the same conditions once the sale starts. If the price difference isn't significant, you need to factor in shipping and return fees to determine if it's truly a bargain!
💡 Frequently Asked Questions (Q&A)
Q. From when to when does the Musinsa Chuseok Big Sale start?
A. It runs for 7 days from 11:00 AM on Monday, September 21, 2026, to midnight on Sunday, September 27. It continues with an after-sale and encore sale, and the entire event runs until October 8.
Q. What is the discount percentage for the Musinsa Chuseok Sale?
A. Discounts vary by brand and product, ranging from 10% to over 60%. Since the discount is not the same for all items, it is best to check the specific product you are looking for directly.
Q. What is the difference between an after-sale and an encore sale?
A. The after-sale is from September 28 to October 5, and the encore sale is from October 5 to October 8. If you missed the main event or want to compare further, you can check back then.
Q. Can coupons and product discounts be applied together?
A. Since the ability to combine coupons varies by coupon, you must check before payment. It is safer to perform a final check on the order form to ensure the actual discount amount has been reflected.
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