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Bonekdo Myung Jae-hyun bubble controversy; is it true that Lee Kwang-soo is good at bubbles because he views fans as customers?
2026.10.21 10:12
Bonekdo is also making headlines due to the controversy surrounding Myung Jae-hyun's "Bubble." We have summarized the reactions and why his remarks regarding Lee Kwang-soo's "Bubble," such as his "ability to attract customers" and his statement that he "does not consider them customers," are causing heated debate among fans.
If you've been looking at your X (Twitter) timeline lately, you've probably come across this at least once 😳
The reaction is getting quite heated as a screenshot of Boy Next Door (Bonekdo)'s Myung Jae-hyun mentioning actor Lee Kwang-soo on Bubble went viral 🔥
Quoted tweets are continuously increasing as interpretations differ on whether it was intended as praise or a subtle roundabout remark.
Let me sort out step-by-step exactly what was said to cause such a commotion!
1. Bonekdo Myung Jae-hyun Bubble, What Was the Message? 💬
The problem was the bubble messages sent in succession between 7:19 PM and 7:21 PM.
If I organize the content in the screenshot in the order of flow, it is as follows.
He said he was surprised by the name 'Taesan' while looking through the bubbles he had signed up for.
He mentioned that he tried to learn by watching Lee Kwang-soo's Bubble, and that Taesan's name came up there.
Referring to him as "Han Tae-san of star power," Tae-san added that he had already done it.
For Gwang-su, not doing it means falling behind the trends, and his ability to attract customers is unbelievable—it is described as being in the realm of talent.
Finally, he concluded by saying, "It was difficult for me because I don't really think of myself as a customer, haha."
Here, Taesan is the same Bonekdo member, Taesan.
It was just a light chat about being happy to find a member's name while trying to refer to a senior's Bubble, The problem was the last two or three lines 😅
2. The point of contention is the word 'customer' ⚠️
What the fans took issue with was the expressions 'customer acquisition ability' and 'because they don't think of you as a customer.'
If you read the two sentences together, it can sound like this 👇
Lee Kwang-soo is good at Bubble because he views his Bubble subscribers as customers, that is, paying guests.On the other hand, since I don't view fans as customers, the bubble is difficult for me.
In the end, it sounds like saying, "I see you guys as precious fans, but you see them as customers and a source of money." 😭
And since it was said about a much older senior in the entertainment industry, there were particularly many reactions saying it was very rude.
3. Critical Reaction: "Think before you speak" 😤
Here is a summary of the criticisms from the quoted tweets.
Criticism of attitude It is impolite to speak as if you treated a senior like a cash cow.
sarcasm It sounds like the way a noblewoman in a romance fantasy speaks, pretending to compliment while subtly criticizing.
resignation If it's going to be like this, it would be better not to have a bubble at all.
Counter-argument Fans are customers by nature, and treating them like customers is what a professional does.
There were also criticisms that Myung Jae-hyun’s remark that the bubble is difficult because fans are not considered customers actually sounded unprofessional.
4. Defense Reaction: "I didn't mean to be sarcastic, just realized my mistake" 🤔
Conversely, there were also opinions that we should not overinterpret it.
The remark "Gwangsu hyung-nim is outstanding at attracting customers" was simply made as a pure compliment that he is incredibly good at DMs.
However, after using the word 'customer,' he realized his mistake and added a follow-up, fearing it might appear as if he also viewed fans like customers.
It’s not so much that I intended to mock Lee Kwang-soo, but rather that I tried to praise him but failed to consider the interpretation that would follow.
So I'm asking you not to take this as a power struggle with your senior 🥲
Messages sent in real-time like Bubble don't convey the tone or context well, so they are often read differently from the intended meaning.
5. Fatigue even among fans: "How many times is this?" 😮💨
However, even among the fans, the atmosphere wasn't entirely one of unconditional support.
On the contrary, the reaction that it was exhausting resonated quite a lot.
It is pointed out that this is not the first or second time he has been involved in a controversy due to a slip of the tongue.
They just shouldn't say anything that might cause controversy in the first place, but the situation where they speak thoughtlessly and get ridiculed by the general public or fans of other groups keeps repeating.
Even if you explain, "He's not the type to say bad things; I was just praising him," the public perception that has already been damaged will not return.
Above all, a complaint that it is exhausting to have the entire group lumped together and criticized.
Whether the intention was good or not, I can really feel the fans' frustration in that it ultimately affects the team's image 😢
6. What's the vibe like going forward? 👀
As of now, it has not been confirmed that Myung Jae-hyun himself, his agency, or Lee Kwang-soo's side has released any separate statement.
Since the interpretation is so divided based on just one screenshot, attention is focused on whether he will clarify it himself via Bubble.
Since Bubble is the closest communication channel with fans, I feel like I am realizing once again how much weight a single word carries. 🙏
💡 Frequently Asked Questions (Q&A)
Q. What exactly was the Bonekdo Myung Jae-hyun bubble controversy?
A. He said he tried to learn from Lee Kwang-soo's bubble, describing his ability to attract customers as a talent, and stated that bubbles are difficult for him because he does not consider fans to be customers. This part became controversial as it was interpreted as implying that Lee Kwang-soo views fans as a source of money.
Q. Who is 'Taesan' who appeared in Myung Jae-hyun's bubble?
A. I am Taesan, a member of the same group, Boy Next Door. Myung Jaehyun mentioned that he was surprised to find Taesan's name while looking at Lee Kwang-soo's Bubble.
Q. Was Myung Jae-hyun making fun of Lee Kwang-soo?
A. There is criticism that I was indirectly disparaging my senior, but there is also an interpretation that it was a slip of the tongue where I added a comment after giving a sincere compliment about their good DMs, out of fear of being misunderstood.
Q. Has Myung Jae-hyun clarified this controversy?
A. As of now, no official statement has been confirmed from Myung Jae-hyun himself, his agency, or Lee Kwang-soo's side.
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