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Next up after Godiva is '12-Layer Glutinous Rice Chocolate'? A complete review of the Olgi The Hyundai Pop-up! Location, price, wait time, and taste.
2026.10.21 10:26
A complete summary of the Olgi The Hyundai Pop-up review! Check everything at once, including the location of the 12-layer glutinous rice chocolate (B1), prices for chocolate and matcha, the 3-piece limit per person, waiting times, taste, and storage instructions.
For those of you who have visited The Hyundai Seoul recently, have you seen the line in front of the reed decoration stand on the first basement floor? 👀
That is right there The 'OLGI' glutinous rice chocolate pop-up that's all the rage at Reels these days are you!
There is almost no information even when searching on Naver, but everyone said they found us through Instagram 😂
The cross-section is layered like a wafer, but they say it contains thin glutinous rice cakes instead of cookies.
I've compiled a complete guide on everything from the location and price to the wait and taste of that dessert where the mega size sold out on opening day ✨
1. What kind of brand is OLGI?
They say the name 'Olgi' was derived from an old regional dialect meaning 'early ripening rice' 🌾
The concept is to create new desserts based on the inherent value of rice.
A structure consisting of alternating layers of thin rice cake made from Korean glutinous rice and chocolate.
'Korean-style glutinous rice chocolate' with 6 to 12 layers
Finish the outside with cocoa powder or matcha powder.
Phrases like 'LAYER BY LAYER' and 'Layer rice, Coat with chocolate' were hanging on the display stand.
You can preview the product structure while you wait in line.
2. Olgi The Hyundai Pop-up Location and Period 📍
Location: B1F, The Hyundai Seoul, Yeouido
Location: On the line opposite the Hanjeongseon store, in the middle of the glass display space
Period: October 20, 2026 (Tue) – November 16, 2026 (Mon)
Method: On-site queue purchase without reservation
The beige banner features dried reed decorations and a calligraphic logo, making it stand out even from a distance.
The packaging has a Hanji-like texture, and the band colors differ by flavor (black for chocolate, green for matcha), so it looks pretty as a gift 🎁
3. Olgi Glutinous Rice Chocolate Price Summary 💸
The menu comes in two flavors, chocolate and matcha, each available in regular and mega sizes.
| menu | common | Mega |
| Choco | 5,500 won |
15,900 won
|
| Matcha | 5,900 won |
16,900 won
|
Purchase limit of 3 per person
The standard size is about the size of a business card case or a Ghana chocolate bar.
Mega was already sold out on the afternoon of the first day of opening
Honestly, there were quite a few reactions saying that 5,500 won for a piece isn't exactly the price of a light snack 😅
They say that because there was a lack of information about the mega size at the site, people in line kept asking, "How big is a mega?"
4. Realistic Review of Waiting Times ⏰
The experience was really different in every review.
Weekday around 3:30 PM: 15–20 people waiting, about 20 minutes
Weekday visit: Review stating that it was fine since it was only about 15-20 minutes.
Weekday early lunch: Waited for 50 minutes to nearly an hour, but ultimately failed to purchase 😭
It was disappointing that the line didn't move much because there was only one cashier.
Instead, they said they also handed out samples while we were waiting.
💡 If you are aiming for a mega size, I definitely recommend visiting early in the morning!
5. Taste Review: Chocolate vs. Matcha 🍫🍵
Chocolate glutinous rice chocolate
The thin chocolate coating on the outside has a crisp, crunchy texture (like Wakpu!).
Next, the chewy glutinous rice layer is slowly chewed.
Thanks to the cocoa powder, it isn't too sweet and has a clean finish.
There was also a review saying it tasted like Royce raw chocolate with added chewiness.
Matcha glutinous rice chocolate
As soon as I opened the packaging, the scent of matcha wafted up.
They say there is a layer of white chocolate sandwiched between the matcha chocolate and the glutinous rice.
The bitterness balances out the sweetness, making it less heavy than chocolate.
If you find the sweetness too much, go for the matcha, and if you prefer rich chocolate, go for the original! Since there is a limit of three, buying a mix is the unwritten rule ✨
However, there was a minor downside in that it smelled because there was a lot of packaging tape.
6. Storage Methods & Tips for Enjoying ❄️
Basically, consume after thawing completely at room temperature.
Do not refrigerate for more than a day, as glutinous rice can harden.
If you cannot eat it on the same day, freezing is recommended.
There are also reviews saying that it was cool and crispier on the outside when eaten after refrigerating for 2 to 3 hours.
Reactions say that if you like texture, 'frozen' is also highly recommended!
💡 Frequently Asked Questions (Q&A)
Q. Until when will the Olgi The Hyundai pop-up be open?
A. It will be operated on the B1 floor of The Hyundai Seoul from October 20 to November 16, 2026.
Q. How much is Olgi glutinous rice chocolate?
A. Chocolate is 5,500 won and Matcha is 5,900 won, and the Mega size is 15,900 won for Chocolate and 16,900 won for Matcha.
Q. How many can I buy?
A. You can purchase up to 3 per person.
Q. How long is the waiting time?
A. It usually takes 15 to 30 minutes on weekdays, but during peak hours, it sometimes took nearly an hour.
Q. Can I refrigerate it?
A. Since glutinous rice can harden, we recommend refrigerating it for up to one day. If you want to keep it for a longer period, we recommend freezing it and then thawing it before eating.
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