The 2026 Top Ten 10 Day will run from October 22 at 8 PM, starting with an online pre-opening, until November 8. We have compiled the top 5 must-see recommended items, including Air Tech lightweight down jackets, fleece, and thermal underwear, along with the benefits.
Are you all ready for winter clothes shopping? 🍂
It has gotten quite chilly in the mornings and evenings lately, so I'm sure many of you have been thinking, "I have nothing to wear..." every time you open your closet. 😭
The news those of you have been waiting for! Topten's massive discount event, '2026 Ten Ten Day,' is said to start first on the online store this evening (October 22nd) 🔥
But when a sale actually starts, you end up opening dozens of tabs and wandering around trying to decide what to buy, you know? lol
So, I’ve compiled a list of the top 5 must-have items for this 10/10 Day that you can’t go wrong with, along with benefits you wouldn’t want to miss out on before you pay ✨
1. 2026 Top Ten Ten Day Period: From when to when?
Starting this year, Ten Ten Day has become an event held 'twice a year,' in the first and second halves of the year.
Let's check the schedule for the second half of the year first 👇
Online pre-opening : Thursday, October 22nd, 8 PM
Start of the main event October 23 (Fri)
Event ends November 8 (Sun) 11:59 PM
Where to buy : Goodwear Mall (Topten · Topten Kids Official Mall)
💡 Please note that orders placed before the event starts are not eligible, so I recommend filling your cart before 8 PM and making the payment on time!
2. 2026 Top Ten 10 Day Recommended Items TOP 5 🛍️
✨ TOP 1. Airtech Lightweight Padded Jacket 🧥
This item really gives off the vibe of being the star of the event.
Topten is definitely putting a lot of effort into it, considering they even held a separate "Favorite Outfit" vote event alongside the Air Tech Best Reviewer event. 👀
You can wear it on its own during transitional seasons like now, and as an inner layer under a coat in the middle of winter, so you can get your money's worth out of this one piece all season long.
✨ TOP 2. Fleece Zip-up 🧶
It’s a staple item that would be a shame to miss out on from the Topten Fall/Winter Sale.
There is a wide range of options, from neat solid styles to cozy high necks and products with design details.
It's great to throw on when heading to the gym or blocking out the office chill, and pairing it simply with denim pants completes an effortlessly chic daily look 💕
✨ TOP 3. On Air Thermal Underwear 👕
You all know that the more winter inner layers you have, the more reassuring it is, right?
With a variety of designs ranging from round neck, U-neck, sleeveless, to turtleneck, it is great to pick one out to match your outerwear style and stock up.
I heard that during last fall's sale, with the buy-one-get-one-free offer and an additional discount, two sheets were in the 13,000 won range 😳 Make sure to check the price again after it opens this year!
✨ TOP 4. Knits & Cardigans 🧣
It's a lifesaver item that takes care of both my work look and my weekend look.
Especially since warm materials like lambswool often cost nearly 100,000 won elsewhere, buying them during a sale makes me feel twice as satisfied.
Basic colors like black sell out the fastest, so if you see your size, don't hesitate to add it to your cart!
✨ TOP 5. Super Stretch Pants / Fleece-lined Pants 👖
It is a steady seller that is consistently loved among Topten pants.
Thanks to its stretchiness, it is comfortable even when sitting all day, and the fleece-lined version is really reassuring on days with biting winds.
👶 If you are preparing children's clothes, be sure to check out Topten Kids as well!
It is advantageous to stock up on kindergarten and school uniforms that get worn out and dirty quickly, such as lightweight padded jackets, fleece, sweatshirts, and pants, during events like this.
However, since discounted items and coupon conditions may differ between Top Ten and Top Ten Kids, you need to check their respective event pages separately.
3. 7 Ten Ten Day Benefits You Must Take Advantage of Before Payment
If you just look at the price and pay right away, you're likely to miss out on the benefits 😭 The benefits announced this time are summarized as follows.
Up to 20% coupon pack
Relay specials with products changing every day
Cashback based on purchase amount
Receive a fleece blanket on a first-come, first-served basis with purchases of 100,000 won or more (while supplies last)
Prize draw for 1,010 purchasing customers
Airtech Best Reviewer 10,100 points
Favorite Outfit Vote & Airtech Giveaway Event
📱 Those who received early notification points, pay attention here!
If you sign up for a notification on the Goodwear Mall app by 7:59 PM on October 22nd, you will receive one of 500 to 2,000 points randomly.
Usage Period: October 22, 8:00 PM – October 23, 11:59 PM
Available for use starting from 1,000 points.
Automatically expires after the period
You have less than two days to use it, so please make sure to avoid 'taking it and forgetting about it' 🙏
4. Is it Buy One Get One Free on All Items Again This Year? Shopping Tips
Last year, the buy one get one free offer was the main benefit of Ten Ten Day, The buy-one-get-one-free offer on all items was not confirmed in this year's advance release.
Rather than just adding items to your cart assuming "Of course it's buy one get one free," it is more accurate to check the sales conditions for each product. 💡
✔️ Compare based on final payment amount, not discount rate
✔️ Check if the product is excluded from coupon application
✔️ Popular sizes and colors sell out quickly, so select your favorites in advance.
✔️ For pants and puffer jackets where fit is important, try them on in-store and compare prices with online rates.
💡 Frequently Asked Questions (Q&A)
Q. When does the 2026 Top Ten Ten Day start?
A. It will be pre-opened on the online store on Thursday, October 22 at 8 PM, and the main event will begin on Friday, October 23.
Q. Until when will Top Ten's 10 Ten Day be held?
A. It is until 11:59 PM on Sunday, November 8.
Q. Is the buy-one-get-one-free promotion on all items available again this year?
A. The "Buy One Get One Free" offer on all items was not confirmed in the previously released announcement. The main benefits are coupon packs of up to 20%, relay specials, and cashback, so please check the conditions for each product.
Q. Until when can I use the notification sign-up points?
A. You can use it from 8:00 PM on October 22nd to 11:59 PM on October 23rd, and you can use it starting from 1,000 points.
Q. Can anyone receive the fleece blanket as a free gift?
A. Since it is given on a first-come, first-served basis to customers who purchase 100,000 won or more, it may end early if the prepared quantity runs out.
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