Is Jung Jun-ha's Ice Cream Helenica Worth the Price? Menu, Location, and Reviews

The truth behind the controversy surrounding the 7,500 won price of the single cup of Jung Jun-ha's Hellenika yogurt ice cream! Check out the location of the Godeok-dong main branch, the Yongsan IPARK Mall pop-up, menu recommendations, an honest review of the texture (purchased with my own money), and even the Q&A at a glance.

1. What is Hellenika, the brand Jung Joon-ha spent three years developing?

Helenica is a yogurt dessert brand that started at the famous Pike Place Market in Seattle, USA.

Unlike regular soft yogurt ice cream that is extruded from a machine, It is made using the 'cultured creamery' method, where fermented yogurt is frozen while being stirred continuously.

It is completely different from the trendy "Yoajeong" (The Standard of Yogurt Ice Cream), which is enjoyed for the flavor of toppings like fruit, chocolate shells, or honeycomb. It is a style where you enjoy the rich flavor of the base ingredients themselves and the inherent fullness of Greek yogurt in a high-density, gelato-like manner.

2. Helenica Price and Size Options

Single Cup (1 Flavor): 7,500 won

Single Cup (2 Flavors): 8,500 won

Medium Cup (1-2 flavors): 9,800 won

Large Cup (Up to 3 flavors): 14,500 won

According to Jung Jun-ha on the broadcast The pricing system at the Seattle headquarters in the U.S. Ra admitted that it is difficult for him to lower the price on his own. He stated that he would visit the Seattle headquarters soon to try negotiating the price, but from a consumer's perspective, it is true that the price is a bit steep for a casual purchase!

3. Signature Menu Lineup & Fail-proof Recommendations

When you visit the store, you can find a variety of flavors rotating inside the ice cream machine. They are also generous with the tasting samples before you order, so be sure to try them before making your selection!

Plain Greek (Highly Recommended): The very essence of the brand's identity! The acidity isn't too overpowering, and it's moderately sweet with a rich, concentrated yogurt flavor that spreads throughout. If you're visiting for the first time, this is a must-try menu item.

Earl Grey Milk Tea: The subtle and luxurious black tea aroma blends with the chewy texture, so it is not cloying and has a clean finish.

Sweet corn: The savory sweetness of the corn and the yogurt base go together surprisingly well, making it very popular for appealing to grandma's taste buds.

Blueberry / Seattle Mixed Berry: The classic combination of yogurt and berries! It is so popular for its refreshing sweetness that it is often the first to sell out late at night.

Other flavors: Biscoff, Honey Matcha, Black Sesame, etc.

4. Store Location Guide: Godeok-dong Main Branch & Yongsan IPARK Mall Pop-up

Currently, there are two places in Seoul where you can taste Helenica.

① Godeok-dong Main Branch
Address: Aurora Cafe Building B, Galaxy Robot Park, 105, Arisu-ro 61-gil, Gangdong-gu, Seoul

Features: Situated in a quiet and relaxed complex, it is a great destination for drives or family outings. However, it has been noted that accessibility via public transportation is slightly lacking.

② Yongsan IPARK Mall Pop-up Store (Limited Time)
Address: Dopamine Station, 3F, Living Park, IPARK Mall, 55, Hangangdaero 23-gil, Yongsan-gu, Seoul

Operation Period: September 29, 2026 – October 28, 2026

Opening Hours: Daily 10:30 – 22:00

Features: It boasts the best accessibility, directly connected to the subway station. You can often see Jung Joon-ha personally at the store scooping ice cream or providing fan service. The pop-up store is closing soon, so we recommend you hurry!

5. Honest Review: So, is it worth the 7,500 won?

To start with the conclusion, " It is a premium dessert that is worth the price in terms of taste and texture, but is too expensive to buy frequently.

If the existing Yoajeong is a style that is crunchy, cool, and strongly refreshing, Helenica boasts extreme chewiness and creaminess, as if soft serve ice cream has been kneaded and compressed dozens of times.

It is denser than gelato, so the texture that clings to your mouth is unrivaled.

The sweetness isn't excessive, and the natural flavor of the ingredients comes through in a sophisticated way, so most reviews say, "There is nothing to criticize about the taste."

6. Frequently Asked Questions (FAQ)

Q1. Is Jung Jun-ha personally at the store every day?

A. Jung Jun-ha frequently visits the main branch in Godeok-dong and the Yongsan pop-up store to personally greet customers. If the timing is right, he will even personally scoop the ice cream and kindly pose for photos!

Q2. How does the taste differ from Yoajeong (The Standard of Yogurt Ice Cream)?

A. If Yoajeong offers the fun of eating toppings with a light, tangy taste like sherbet, Helenica focuses on the ice cream base itself without toppings. Like Greek yogurt, the acidity is smooth, and the texture is much chewier and heavier than gelato.

Q3. Where can we eat after the Yongsan IPARK Mall pop-up ends?

A. After the Yongsan pop-up closes on October 28, you can continue to find us at the 'Helenica Godeok Main Branch' located in Godeok-dong, Gangdong-gu, Seoul.

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