I thought it was Chanel, but it was 3,000 won… “I’ve sharpened my soul” Daiso Beauty sold out

https://naver.me/5DjELxFI

Daiso Son & Park Arty Spread Color Balm (left), famous for its 'Chanel cheap'. On the right is Chanel Red Camellia Lip & Cheek Balm. Captured from Daiso and Chanel homepages.

'Beauty hit items' are playing an active role in attracting not only the main customers in their 10s and 20s, but also those in their 30s to Daiso. The most recent hot topic product is Son & Park's 'Arty Spread Color Balm (4g, 3,000 won)'. It is a colored cosmetic that can be melted with your fingers and applied to the lips and cheeks, and it became popular through word of mouth because it is similar to the Chanel Lip & Cheek (6.5g, 63,000 won) product.

Content from YouTube channel 'Beauty Message from Jane' comparing Daiso Color Balm and Chanel products. YouTube capture

Kim Han-sang, CEO of Son & Park, who has been running the brand for 12 years, said in a phone call with JoongAng Ilbo on the 10th, “This is a product that we made with our heart and soul, so it is regrettable that certain products are known to be cheap, but I am glad that customers seem to be satisfied with the quality.” CEO Kim explained, “We collaborated with Daiso for 1 year and 6 months from discussing opening a store to selecting colors and formulations, and production, and we are selling it after strict quality inspections.” The product sold out of its initial stock of 300,000 units in just two and a half weeks since its launch in March, and the company is increasing production by adding dedicated lines to its factories.

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I guess I'm the only one who found out now

The color is pretty

I'll have to look for it next time I go to Daiso.