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Mexicana, launch of new collaboration product 'Paldo Bibim Chicken'
'Paldo Bibim Chicken' is the first collaboration menu in the industry to utilize the sauce of Paldo's representative product, 'Paldo Bibimjang', and has implemented a familiar yet unique spicy taste by combining the seasoning sauce developed with Mexicana's unique know-how and Paldo Bibimjang. Mexicana plans to lead the spicy taste market through this new collaboration menu.
Mexicana has been a hot topic in the chicken market in the past by successfully launching various collaboration menus such as Buldak Chicken, Squid Jjamppong Chicken, and Cheetos Chicken, and the recently launched 'Paldo Bibim Chicken' is a menu planned to reflect the recent market trend of increasing consumption of spicy flavors, especially among the MZ generation.
https://m.globalepic.co.kr/view.php?ud=202405231046191479aeda69934_29
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