Hyundai Department Store, First Pop-up Entertainment Production… Broadcast in July

Hyundai Department Store to Produce First Pop-up Entertainment Show… Broadcast in July

USA, Japan, Hong Kong, New Zealand, etc.

Famous overseas restaurants attract The Hyundai Seoul

Last year, the pop-up alone generated 50 billion won in sales.

According to the distribution industry on the 12th, the KBS entertainment program 'Pop-up Landing Operation', which Hyundai Department Store participated in producing, will be aired in July.

This is the first time that Hyundai Department Store has produced a regular broadcast program.

The plan is to visit famous restaurants in the U.S., Japan, Hong Kong, New Zealand, etc., conduct interviews, and then bring those restaurants to the food court on the first basement floor of The Hyundai Seoul in the form of a pop-up store. In particular, the plan is to focus on bringing in brands that have never entered Korea before.

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