Denmark resumes sales of ‘Buldak Bokkeummyeon’ that was recalled because it was “too spicy”… Why?

덴마크, “너무 맵다” 회수했던 ‘불닭볶음면’ 판매 재개…왜?

Buldak Bokkeummyeon, which led the Korean 'spicy taste' craze in North America and Europe amid the popularity of K-food.

This product, which was popular because it was 'spicy', was recently recalled from the local market in Denmark for being "too spicy", but the decision was reversed a month later.

The Danish Veterinary Food Authority (DVFA) withdrew the recall of two Buldak Bokkeum Myeon products on the 12th (local time) and sent a related letter to the Ministry of Food and Drug Safety.

The manufacturer submitted a counterargument, claiming that there was an error in the Danish method of measuring the amount of capsaicin, and the Ministry of Food and Drug Safety also conveyed concerns to the Danish government that unnecessary misunderstandings about Korean products could spread or develop into a 'trade barrier.'

In the end, the Danish Veterinary Food Authority decided to withdraw the recall of two of the three Buldak Bokkeummyeon products, excluding 'Nuclear Buldak Bokkeummyeon 3X Spicy', and resume local sales.

This is the conclusion reached after conducting a new risk assessment based on information provided by the Ministry of Food and Drug Safety.

Although one product remains suspended from sale, the agency said it is respecting the Danish government's discretion and is not planning any further action.

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Thanks to Denmark, it wasn't a free viral prank overseas^^ Thanks to that, noise marketing was done properly! In the end, they're going to cancel the recall, but... Is the last remaining pride~?

https://n.news.naver.com/article/056/0011762766

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  • Profile Image
    무니22
    불닭볶음면이 “너무 맵다”로 회수됐다가 다시 판매되는 전개 자체가 이미 글로벌 인기 증명 같네요
    오히려 이런 이슈가 해외에서 더 화제되면서 K푸드 매운맛 이미지가 더 강해진 느낌이에요
    
  • Profile Image
    푸르미
    불닭 먹다보면 안매워요 강인해지더라고요
  • Profile Image
    kimdodovvv
    불닭인기 엄청나네요 삼양주식을 사뒀어야했는데요
  • Profile Image
    wiGazelle77
    불닭 이걸로 마케팅 됐던데 ㅋㅋ
    축제도 하고 그랬더라구요
  • Profile Image
    suVulture655
    원래 그 맛에 먹는 거걸랑요 매운맛이 감칠맛이죠
  • Profile Image
    wdMongoose239
    불닭 매운거 모르는 사람이 있나요ㅠ
    단지 맵다는 이유로 판매중지 때린건 어이없네요.
  • Profile Image
    j8283559
    헉 이런 일이 있었군요! 그래도 뒤늦게라도 잘 해결되서 다행이에요 덴마크에서도 인기가 많나봐욯ㅎ
    저는 매워서 못먹지만...맵찔이들에겐 너무 맵긴 맵죠
  • Profile Image
    feYak497
    핵불닭은 진짜 너무 맵긴 해요. 그래도 정말 홍보는 제대로 됐네요.
  • Profile Image
    hoOstrich68
    ㄴ너무 맵긴하지만 그 중독적인 맛ㅋㅋ 거부할 수 없죠
  • Profile Image
    godkki511
    불닭볶음면 회수 했단 얘기는 들은거 같은데 의도치않게 무료바이럴도 됐나보네요 위기는 기회라고 불닭볶음면 수출이 많이됐음 좋겠어요
  • Profile Image
    soOstrich404
    불닭 먹고 이겨내세요 덴마크친구님들 화이팅입니다
  • Profile Image
    dkStarfish511
    덴마크 불닭도 못먹다니 나약하네요 ㅋㅋ 포기하지말고 도전해주세요
  • Profile Image
    dlBlack Bear964
    민심은 거스릴수가 없지요 ㅋㅋㅋ
  • Profile Image
    blBaboon656
    얼마나 맵길래 회수했는지 궁금하네요
    전 맵찔이라서 불닭볶음면 스프 반 넣어도 맵더라구요
  • Profile Image
    biSeal289
    덴마크에도 삼양의 바람이 불거같네요 ㅋㅋ 불닭 먹을수록 중독성 강한데요 
  • Profile Image
    포도팡
    외국인들한테는 많이 매울거 같긴 하네요.. 저도 까르보 불닭정도만 먹어요 ㅎㅎ
  • Profile Image
    jaX-ray Tetra157
    무료 바이럴된 현상이 너무 웃겨요ㅋㅋㅋ요즘 시대에 제한하는건 너무 역효과가 잘 나는것 같아요
  • Profile Image
    kiChinchilla900
    덴마크도 매운맛에 중독되길 바래요 국내기업이 잘 되면 좋겠습니다
  • Profile Image
    skdudvvv
    애초에 왜 금지했는지 모를ㅋㅋ
    못먹을 음식도 아니고..
  • Profile Image
    seHedgehog609
    저도 불닭볶음면 첨 먹고 넘 매워서 남겼어요
    매운 거 못 먹는 외국인들한테는 좀 위험하죠