Cost-effective chicken battle in the 6,000 won range: Dangdang Chicken (Home Plus) vs. Amazing Chicken (E-Mart)

Cost-effective chicken battle in the 6,000 won range: Dangdang Chicken (Home Plus) vs. Amazing Chicken (E-Mart)

E-Mart has launched an ambitious product to compete with Homeplus' 'Dangdang Chicken', a steady seller in the chicken industry.

The name is 'Amazing Perfect Chicken'. It means that both the taste and the price are perfect.

In an era where franchise chicken prices are going from over 20,000 won to approaching 30,000 won, E-Mart is confident that it has accomplished the important mission of ‘stabilizing shopping cart prices’ with Amazing Chicken. However, true cost-effectiveness is realized when it tastes good. We tried Amazing Chicken ourselves and compared it to see if it can compete with Dangdang Chicken, which sold over 10 million packs in just two years since its launch.

First, compare specs!

Comparison Points: Amazing Chicken (Market Chicken St) vs. Dangdang Chicken ( Franchise St)

When I bit into the chicken legs, the plumpness of the chicken legs was different even though they were made from the same lake.

Amazing Chicken Chicken legs weren't enough to fill one mouthful.

Contrary to E-Mart's explanation that 'the chicken batter was thin to preserve the crispiness,' the batter was thick.

The chicken legs are small, but the batter is thick, so the chicken meat and batter are easily separated like two separate skins.

The batter itself was crispy. However, some of it was so thick that it felt hard rather than crispy.

Dangdang Chicken's chicken legs were smaller than those of franchise chickens that usually use size 10 chickens, but they were more solid than those of Amazing Chicken.

It wasn't as crispy as Amazing Chicken, but the batter stuck well to the chicken, making it easy to eat.

The brining was also different. In the case of Amazing Chicken, the batter was salty, but the chicken meat was not brined, so it had a separate taste. When I ate the chicken breast without the batter, it tasted bland, like boiled chicken. That's why the unique chicken smell came up. Dangdang Chicken's brining wasn't strong, but it was light compared to Amazing Chicken, and the chicken smell was also less. Both E-Mart and Homeplus use refrigerated chicken, but since they fry the chicken and heat it up at home, it seems difficult to completely hide the chicken smell. For both products, the chicken radish and sauce sold separately felt essential.

The reporter who wrote the article said that it was an overwhelming victory for the best-seller 'Dangdang Chicken'!!

(In fact, the person who launched Dangdang Chicken is the CEO of a famous chicken brand, so he guarantees the basic taste for the price.)

Amazing Chicken is cheaper, but Dangdang Chicken wins in terms of size, chicken smell, and saltiness.

The texture may be a matter of personal taste.

Of course, since it is the early days of Amazing Chicken launch, please keep in mind that quality control may vary from store to store.

In fact, there was a YouTuber who said that Dangdang Chicken smelled more like chicken than Amazing Chicken.

It's not easy to get the chicken that was recently released at E-Mart for around 6,000 won.

I think I should do a 'chicken run'(?) according to the chicken delivery time announced at the mart!!

I like E-Mart's fresh chicken that costs about 9,980 won per pack, so I think I'll try it sometime^^

The YouTuber who does black and white reviews

They say it's not so delicious that you'd go to E-Mart to buy Amazing Chicken.

They say it would be good to buy it as a side dish when you want to have a glass of chicken and beer while shopping at E-Mart for a reasonable price.

At 6,480 won per pack, I don't expect much, but considering it's franchise chicken, it seems like a great value for money~