Gucci Culture Month Exhibition Information Summary! (ft. October Hannam-dong Free Exhibition Recommendations)

If you are looking for a special free exhibition in Hannam-dong, Seoul in October, check out Gucci’s ‘Gucci Cultural Month’ project, which celebrates Korea’s cultural giants and provides a chance to explore their world of art in a new way.

1. Exhibition Overview



🔸Exhibition Title: Two Stories: Illuminating the Masters Who Made Korean Culture Shine
🔸Schedule: October 22, 2024 - October 29, 2024
🔸Operating hours: 11am - 8pm
🔸Location: Gucci House, 223 Itaewon-ro, Yongsan-gu, Seoul
🔸Viewing reservation: Naver reservation

➡️Go to Naver Reservation

2. Exhibition Introduction

🔸Gucci's 'Culture Month' was planned based on deep affection and interest in Korean culture and art.

This exhibition is a black-and-white photo exhibition that shows how representative Korean artists have created their own unique artistic world, and in particular, it explores the artists' creative process through photographer Kim Yong-ho's DIPTYCH technique .

3. Main participating artists

🔸Director Park Chan-wook: You can get a glimpse of the work behind the scenes through his cinematic worldview and notebooks filled with actual notes.


🔸Pianist Jo Seong-jin: A documentary exploring his off-stage life and the moments that inspire him.



🔸Eunmi Ahn, contemporary dancer: A photo of her who opened a new path for Korean dance with her experimental and unconventional choreography.



🔸Kim Soo-ja, conceptual artist: Her world of installation art and performance art explores the boundaries between art and life.

4. Viewing tips and information

🔸Reservation required: The exhibition is free, but advance reservations are required. Please complete your reservation in advance through Naver.

🔸 Only available for a short period of time: It will only be available for one week from October 22nd to 29th, so don't miss it and be sure to visit.

🔸Exhibition Atmosphere: This exhibition, held in Gucci's flagship store, 'Gucci House,' is a special space where you can feel the fusion of a luxury brand and Korean tradition.

5. Gucci’s Korean culture!

Gucci continues to show its love and respect for Korean culture through its flagship store in Hannam-dong, 'Gucci House.' In 2022, it supported the Gyeongbokgung Palace preservation project in cooperation with the Cultural Heritage Administration of Korea, and last year, it presented a cruise fashion show at Gyeongbokgung Palace to introduce the beauty of traditional Korean architecture to the world.

This year’s Gucci Cultural Month exhibition will be a special opportunity to highlight Gucci’s ongoing ties with Korean culture and to introduce the creativity and heritage of artists to the global stage.

For those who want to experience the fusion of Korean art and Gucci, the 'Two Stories' exhibition at the Gucci House in Hannam-dong in October is a must-see. Don't miss the opportunity to delve deep into the masters of Korean culture through this exhibition that will inspire creativity!

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