Complete summary of Hive Trend Report contents, Hive statement, reason for state audit (ft. Who are the idols mentioned?)

From the controversy over the appearance evaluation of the Hive Trend Report to Hive's statement and the reason why this document was released during the state audit, we've compiled it all in one place. Check out all the idols mentioned in this issue!

 

 

1. Complete summary of the Hive Trend Report contents

Hive's internal report evaluating idols' appearances. Courtesy of Rep. Min Hyung-bae's office.

SM Entertainment
- Rise: When attacked by Tours, you can defend with Rise. If someone says you are ugly, defend with Sohee's oversleeve. If Hanjin says you can't dance, defend with Anton's Tick-Tock.

- SM's new girl group: Surprisingly, no one is pretty. Judging from how shocked I was when Espa debuted, it seems like my aesthetic has changed.

- Espa: Lack of stage practice and lack of live skills were pointed out.
- NCT: There is a derogatory term for this fandom, which is an old-fashioned way of fandom.
- NCT Dream: Physically slaughtered by Yeonjun.

JYP Entertainment
- Yuna: There is an assessment that changes in Yuna’s appearance and image are also appearing.
- Enmix : There is a claim that the book Haewon was reading was a feminist book. It can be used as aggro by saying that she got team killed while trying to get feminist coins.
- SKZ : When Changbin and Yeonjun were filming the challenge with Enmix, they were similar in height. It was unfortunate that Changbin was friends with Yeonjun, so when the two stood next to each other, they got physically slaughtered and it was a shame.
- Twice : Attention has decreased.

YG Entertainment
- BLACKPINK : There is a problem with not being able to operate the team itself intensively.
- Baby Monster : A trainee at a level worse than Baby Monster

Hive
- New Jeans : Blackpink, Seraphim, Espa, and Ive need a different bundle from the existing 4th generation theory. New Jeans can be discarded and a new board can be created.
- Seraphim : A team that has gained trust in their performances, and can compete with boy groups while increasing the scale of their tours / A group that combines the strengths of Blackpink and Twice
- Ailrit : Proposal of viral strategy for the Yeocho community.
- ENHYPEN : Activities are needed to attract domestic fans.
- TUBATU : We need a dramatic moment for fandom growth.
- SEVENTEEN : Discussing plans for a Thailand concert and fandom expansion.

Other groups
- Dongkiz : The members are surprisingly ugly. There was a reason they weren't popular until now.
- Jebewon : The synergy of ugliness is not tolerable
- Ive : I live in a female-only community like Women's Era and establish a discipline for fans.
- Kids : Public opinion has been turning negative since the teaser photos. There are criticisms that the styling is like a Tooniverse cosplay and the outfit is like a bikini, and that it is plagiarism from overseas shopping mall photos.

2. Hive's statement: "This is not Hive's official position."

As the controversy grew, HYBE released an official statement explaining that the report "is not HYBE's official position, but simply a collection of fan and industry reactions gathered online." BTS Agency's 'Hive' "Achieved Annual Sales of 1.2577 Trillion Won"

The company emphasized that the leaked document was " just a document written to be shared for reference with a small number of internal staff " and that only the provocative content was edited and released to the public.

HYBE also said it would take legal action against the leakers who made it appear as if HYBE was criticizing the artist for some of the provocative content included in the report.

3. Hive State Audit

“We will hold responsible for external leaks” Hive releases statement during National Assembly inspection… “Is the National Assembly easy?” criticism|Dong-A Ilbo

On October 24, a report on Hive's trends was made public during the National Assembly's state audit. The report included expressions criticizing idol appearances, and Rep. Min Hyung-bae took issue with this and made it public. In particular, the content that said, "The members were all debuted at an age when they were most ugly, so none of them have the facial features of an idol" was at the center of the controversy. As this content became known to fans and the public, the method of Hive's internal data compilation and the problem of idol perception were pointed out.

This latest Hive Trends Report controversy goes beyond a simple data leak, and touches on sensitive areas of the idol industry and fandom culture.

It remains to be seen how the controversy will end, from Hive's statement to future legal action.

Curious about Hive's other atrocities?

Additional information from the Hive Report released on Channel A

Official internal report from Hive that it's just idol gossip.jpg

 

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Comments20
  • Profile Image
    스테파노
    내용이 너무 자극적이라 공개되면서 파장이 커질 수밖에 없어 보이네요
    해명과 실제 인식 사이의 괴리가 느껴져서 논란이 쉽게 가라앉지 않을 것 같아요
    
  • Profile Image
    무니22
    하이브 동향 보고서 진짜 충격적이네요
    아이돌 외모 품평 내용이 공개되면서 국정감사까지 나온 거 보니 사안이 엄청 심각했네요
    입장문은 공식 입장 아니라지만 팬 입장에서는 이미 논란 커진 상태라 끝까지 지켜봐야겠어요
  • Profile Image
    푸르미
    보고서라는 이름 붙이기 민망할 정도로 내용이 가볍습니다.
    기업이 이런 방식으로 업계를 바라본다는 점이 가장 실망스럽습니다.
  • Profile Image
    kimdodovvv
    진짜 어이없네요
    자사 아이돌 관리도 못하면서 남 돌들만 평가하다니 너무 실망스럽습니다
    
  • Profile Image
    duOstrich717
    골고루도 뒷담화를 했네요
    정말 심각합니다
  • Profile Image
    erPenguin954
    하이브동향보고서 너무 충격이네요
    이래도 되는건지 모르겠네요
  • Profile Image
    doldol2world
    여러그룹을 모욕했네요
    저팀들 팬이면 화나겠어요
  • Profile Image
    seHedgehog609
    입장문 발표해도 이제는 국민들이 비웃어요
    이런 기업인 줄 모르고 주식 사려고 했네여
  • Profile Image
    seLizard381
    하이브 대체 뒤에서 무슨 일을 하고 있는 건가여
    하이브에 들어가는 자체가 그냥 실패입니다
  • Profile Image
    njXerus377
    하이브가 이제는 유치한 기업이더라구요
    방탄조 저기랑 헤어졌으면 좋겠어여
  • Profile Image
    lhOcelot798
    진짜 왜저러나 모르겟다 싶은게 너무많았어요
    진짜 업보빔 제대로 맞을거같은데
  • Profile Image
    godkki511
    국정감사 때 끝까지 아니라고 오리발 내밀더니 결국 다 드러났죠 ㅉㅉ
  • Profile Image
    꿀호떡맛
    너무 급떨어져요 저딴걸 문건이라고..ㅉㅉ
  • Profile Image
    둥다
    하이브 볼수록 운좋개 크개뜬것같아요
    어떻개 저런짓을 벌일수가있는지 답답해요
  • Profile Image
    noLemur776
    하이브 문건이 난리인것 같네요.
    아무래도 큰 회사 일이락그런가봐요.
  • Profile Image
    hoSalamander265
    이런 건 누가 작성하는 걸까요
    인터넷 가십같아보여요 놀랍네요
  • Profile Image
    dmLemur998
    진짜 추잡..ㅋㅋㅋ 
    덩치만 크고 하는짓은 ...에호
  • Profile Image
    ngVampire Bat705
    언급되지 않은 아이돌들이 없을거 같아서 무섭네요
    다른 아이돌들이 안봤으면 하게 되는 내용들이에요
  • Profile Image
    hySalamander77
    이게 전부 민희진님 끌어내리려고 해서 일어난 줄줄이 사탕이란게 놀랍네요
    하이브가 저지른 일들은 더 놀랍구요..
  • Profile Image
    feYak497
    정말 유치하다는 말이 딱 알맞네요. 인터넷 가십이랑 다를 게 뭔가요.