What's the makeup trending among girl groups these days? "Metallic shadow"

As the base of the K-pop market expands day by day, the concepts of girl groups are also becoming more diverse day by day. It has been a long time since girl groups broke away from the images of innocence and loveliness in the past. Recently, K-pop girl groups are receiving much love in the global music market with concepts that incorporate more subjective and confident self-love messages or strong and conceptual storytelling.

In line with this change in concept, girl groups' styling has also become more diverse. The styling and makeup that captures various charms according to the concept pursued by each team is another fun element to watch on stage.

Among these, there is a makeup that has been receiving a lot of love from girl group members recently. It is a makeup that utilizes metallic shadow. What is the charm of metallic shadow that has captivated girl group members who have been active in the K-pop market recently, from Espa to New Jeans' Ive Seraphim?

Ray Kim Chae-won

Ningning Harin

The characteristic of metallic shadow is the pearly feeling that pours down and the metallic color expression. Metallic shadow, which is the key to large and small pearl particles, is the perfect item to emphasize a strong and edgy image. Since K-pop groups perform on stage under bright lights, metallic shadow, which reflects variously depending on the light and shows mysterious colors, is an even more attractive color item.

Espa, who recently performed with 'Whiplash', showed off makeup using metallic shadows of various colors to match the cybernetic concept. In addition, New Jeans' Hae-rin, Ive Ray, and Seraphim's Kim Chae-won also used metallic shadows to complete makeup that highlighted their individual charms.

In the case of metallic shadows, since they have a strong presence even when used alone, it is better to slightly tone down other items. This is because if you use items with strong colors or pearly textures all over your face, it can easily create an excessive feeling. Also, when using metallic shadows, the point is to apply the shadows clearly so that the texture of the shadows can be utilized rather than blending them.