Tirtir CEO Lee Yu-bin, divorce rumors and 140 billion won sale story! Find out about her relationship with her husband and the secret to the success of the world's No. 1 cushion. The exciting story of the K-beauty CEO.

Tirtir CEO Lee Yu-bin, why did the divorce rumors arise?
Recently, rumors about divorce of CEO Lee Yu-bin, founder of TirTir, have become a hot topic on social media and online communities. The reason is simple. When CEO Lee Yu-bin was asked on an Instagram live broadcast, “Why don’t you say you got divorced?”, he answered, “I should have gotten divorced,” and this was distorted and spread as a rumor.

In fact, she is famous for having a good relationship with her husband, and they still show a happy appearance in the YouTube content they released together.

Conclusion: Divorce rumors are just speculation!

Who is your husband? A companion who has shared TirTir’s success?
CEO Lee Yu-bin often revealed his home and family on YouTube.

Her husband has also played an important role in her life and the success story of her brand. Her life in a luxurious apartment with a view of the Han River and her harmonious family are the envy of the public.

However, as influencers and the public interest is so great, even small words can turn into rumors. That's why she and her husband couldn't help but be at the center of issues.

140 billion won sold! CEO Lee Yu-bin's 'One Shot in Life'
TirTir, which started in 2017 with the concept of glowing skin, is actually an amazing brand.
- Sales of 12.2 billion in 2018 → Sales of 171.9 billion in 2023
- In 2023, 63.6% of Tirtir shares were sold for 89 billion won!
- In 2024, the remaining 36.4% stake is expected to be sold, generating at least KRW 140 billion in revenue.

Having grown the brand so successfully, CEO Lee Bin decided to hand over his position to a professional manager so that TirTir could grow into a larger global brand. A decision that stands out for its determination and vision!

TirTir Cushion, the Secret to Global Beauty No. 1
TirTir's representative product, 'Mask Fit Red Cushion', ranked #1 in foundation sales on Amazon in the US.
This success is due to the product's 30 shades available, which cater to a wide range of skin tones.
In particular, it has captured the hearts of global consumers through collaborations with black beauty creators.

- Starting with basic colors of No. 17, No. 21, and No. 23 → Expanded to 30 colors.

Thanks to this, we have achieved great success in overseas markets such as the US and Japan, and most of our sales are recorded overseas.

Divorce rumors are just rumors! Supporting TirTir and CEO Lee Yu-bin
CEO Lee Yu-bin is a true pioneer of K-beauty, having founded TirTir and led it to global success.

The divorce rumors are just a misunderstanding, and her hard work and determination remain a success story that everyone can acknowledge. I look forward to her future endeavors!

Everyone, let's focus on the real story rather than the rumors and cheer on her challenge!

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