APT Liquor Launches on the Back of Worldwide Hit

As the song of the same name gained worldwide popularity, 'APT Drink', named after the drinking game 'Apartment APT', was released.

The liquor marketing company Zhunara announced on the 10th that 'APT Liquor' has been launched.

'APT liquor' is a distilled liquor planned by the Zhou Dynasty in collaboration with the Daehan Brewing Company. According to Zhou officials, APT liquor uses our rice to provide a smooth finish and clean taste, and the citrus scent adds a refreshing and cool feeling. The alcohol content is 16%.

Yang Geum-yong, CEO of Joo Nara, explained, “We planned this to provide consumers with delicious enjoyment in line with the current trend and, furthermore, to naturally introduce the taste of K-alcohol to people around the world.”

Representative Yang added, “We are getting good responses from MZ consumers in the pre-test results, such as ‘This is the fun drink I’ve been waiting for’ and ‘I can have more fun gatherings with friends at the end of the year.’”

‘APT Distilled Liquor’ can be purchased at SSG.com and E-Mart 24 convenience stores.

Article Source

https://bizn.donga.com/3/all/20241210/130609673/1

Rosé Bruno Mars' APT has become a worldwide hit, causing a sensation.

Thanks to that, APT liquor is released lol

Since the song is a drinking game song, it's perhaps even stranger that a collaboration drink isn't released ^____^

But in fact, there is talk that it is not an official collaboration, but rather an unauthorized use. Even if Apartment is a common drinking game, if it has a lightning bolt symbol in that trademark color...

Please pay royalties or make it an official collaboration.